The award-winning Company Content Team is dedicated to producing innovative, best-in-class personal finance and insurance content. Today, our content team of 20+ helps over 1 million monthly visitors. The GM of Content will be responsible for our overall content product strategy and the team that delivers on this strategy. Their goal will be to continue to develop Company into one of the leading content brands in the personal finance space and continue to grow the contribution content makes to Company ' revenue. This role will report to our co-founder.
In this role, you will '
Create a clear and compelling medium and long-term vision and strategy for our content product
Own P&L responsibility for our content organization with the goal of scaling the contribution that content makes to our bottom line
Manage, and scale, our team across our SEO and editorial properties, audience development, and monetization to meet core business goals
Own the overall monetization strategy of our content, ensuring alignment across key stakeholders, initiatives, partnerships and performance metrics
Ideate, create and creatively distribute new content properties, series, features and campaigns for email, social and digital channels in concert with direct reports
Work with senior leaders to set, track and achieve goals for audience growth and retention
We'd love to hear from you if '
You have 10+ years of experience in content and at least 2+ years in a GM equivalent role managing high-performing content organizations that saw significant growth: 1m+ MUV or $10m+ in revenue
You have a proven track record of growing an audience, including significant SEO experience, and driving engagement while meeting commercial revenue goals
You have a history of successfully scaling and managing teams; demonstrated skill developing and managing people while preparing them for future roles, setting performance expectations, and instilling a values-based team culture
You foster a collaborative work environment via strong listening and communication skills
You have knowledge of digital media trends and platforms '" and a penchant for gaming them!
Bachelor 's degree in Journalism, Communications, or Marketing a plus!
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Job ID: 635139
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