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Digital Advertising Specialist job in Atlanta at Legacy Franchise Concepts

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Digital Advertising Specialist at Legacy Franchise Concepts

Digital Advertising Specialist

Legacy Franchise Concepts Atlanta, GA Full-Time

Job Description


Digital Ad Specialist for Legacy Franchise Concepts

Reports To

Marketing Director

About Us

Legacy Franchise Concepts (LFC), a partner of Prospect Hill Growth Partners, invests in health, wellness, and lifestyle brands across the franchise landscape. Founded by Jamie Weeks, Atlanta-based LFC’s portfolio includes SweatHouz infrared sauna studios and Dogtopia, the leading provider of dog daycare in North America. For more information, please visit:

Daily Tasks

  • Daily hands on management of all campaigns across all brands (Sweathouz and Dogtopia) including manual optimizations, bids, and keyword research
  • Identify trends, insights and optimize spend and performance based on the insights
  • Monitor campaign performance and implement optimizations to maximize ROI, and decrease CPA
  • Conduct monthly ad refreshes across all platforms
  • Ability to configure individual ads specific to local markets
  • Ensure all tracking and pixels are set up correctly via Google Tag Manager
  • Monthly Ad Spend Budget allocation
  • Work closely with the Marketing Analyst to optimize ad performance and identify growth strategies
  • Work closely with the Graphic Designer to configure ad campaigns for platforms such as Facebook, Instagram, Google, and TikTok


  • Minimum 2+ years experience
  • Prior experience with Facebook and Google advertising
  • Knowledge of TikTok advertising
  • Ability to write effective short-form ad copy
  • Ability to analyze performance and adapt ad copy through A/B testing
  • Exceptional organizational skills

Recommended Skills

  • A/B Testing
  • Coordinating
  • Google Tag Manager
  • Keyword Research
  • Advertising
  • Advertising Campaigns
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Job ID: LI12-10440_3269501289

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