US
0 suggestions are available, use up and down arrow to navigate them
What job do you want?

Digital Advertising Specialist job in Atlanta at Legacy Franchise Concepts

Create Job Alert.

Get similar jobs sent to your email

List of Jobs and Events

Apply to this job.
Think you're the perfect candidate?
Digital Advertising Specialist at Legacy Franchise Concepts

Digital Advertising Specialist

Legacy Franchise Concepts Atlanta, GA Full-Time

Job Description


Position

Digital Ad Specialist for Legacy Franchise Concepts


Reports To

Marketing Director


About Us

Legacy Franchise Concepts (LFC), a partner of Prospect Hill Growth Partners, invests in health, wellness, and lifestyle brands across the franchise landscape. Founded by Jamie Weeks, Atlanta-based LFC’s portfolio includes SweatHouz infrared sauna studios and Dogtopia, the leading provider of dog daycare in North America. For more information, please visit: legacyfranchiseconcepts.com.


Daily Tasks

  • Daily hands on management of all campaigns across all brands (Sweathouz and Dogtopia) including manual optimizations, bids, and keyword research
  • Identify trends, insights and optimize spend and performance based on the insights
  • Monitor campaign performance and implement optimizations to maximize ROI, and decrease CPA
  • Conduct monthly ad refreshes across all platforms
  • Ability to configure individual ads specific to local markets
  • Ensure all tracking and pixels are set up correctly via Google Tag Manager
  • Monthly Ad Spend Budget allocation
  • Work closely with the Marketing Analyst to optimize ad performance and identify growth strategies
  • Work closely with the Graphic Designer to configure ad campaigns for platforms such as Facebook, Instagram, Google, and TikTok


Experience

  • Minimum 2+ years experience
  • Prior experience with Facebook and Google advertising
  • Knowledge of TikTok advertising
  • Ability to write effective short-form ad copy
  • Ability to analyze performance and adapt ad copy through A/B testing
  • Exceptional organizational skills

Recommended Skills

  • A/B Testing
  • Coordinating
  • Google Tag Manager
  • Keyword Research
  • Advertising
  • Advertising Campaigns
Apply to this job.
Think you're the perfect candidate?

Help us improve CareerBuilder by providing feedback about this job:

Job ID: LI12-10440_3269501289

CareerBuilder TIP

For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. Learn more.

By applying to a job using CareerBuilder you are agreeing to comply with and be subject to the CareerBuilder Terms and Conditions for use of our website. To use our website, you must agree with the Terms and Conditions and both meet and comply with their provisions.