Chequamegon Food Co-Op: Marketing & Member Services Manager

Chequamegon Food Co-Op: Marketing & Member Services Manager

Purpose: To promote member and customer involvement and education to meet objectives for sales and membership growth.

Status: Report to General Manager

Pay Level IV

CHEQUAMEGON CUSTOMER SERVICE AND INTERNAL SERVICE BASICS FOR ALL STAFF

• Provide excellent customer service to our shoppers, making the customer’s needs your priority whenever on the sales floor or answering the phone.
• Share information with our shoppers about co-op happenings, educational opportunities, and the benefits of co-op membership.
• Provide excellent internal customer service to all staff members, maintaining an attitude of goodwill toward yourself and others.
• Help to create a work environment that is cooperative, fun, productive, and safe, and that focuses on solutions instead of problems.

Responsibilities:

I. MARKETING & ADVERTISING

• Develop annual marketing plan to include an advertising budget.
• Coordinate development of appropriate advertising strategies and administer advertising budget. Create ad copy, provide or ensure appropriate graphics and ad layout to ensure consistent 'look.' Work with advertising agencies as needed.
• Attend buyers meetings to plan promotions and store-wide merchandising.
• Work with Grocery Manager on implementation of product demos to coordinate with store-wide promotions.
• Ensure production of publications for promotions--specials flyers, coupons, recipes, nutrition information.
• Inform staff through established channels of promotions and other upcoming marketing events.
• Work with the Merchandising Manager to create sign templates and set standards for store and departments in making and using signs.

II. MEMBER SERVICES

• Coordinate membership drives, working with front-end staff.
• Develop and maintain supplies of printed materials about co-op membership.
• Develop and administer program of cooking, nutrition and wellness classes.
• Administer suggestion box: solicit customer input and ensure responses from appropriate staff.
• Conduct member and customer surveys as requested by the General Manager.
• Coordinate member meetings with Board and other staff.

III. WEBSITE and PUBLICATIONS

• Develop ongoing content for co-op website, and ensure timely updates.
• Recommend annual budget for publications and website updates in marketing plan.
• Coordinate production of the co-op’s quarterly printed newsletter and weekly email newsletter.
• Produce other publications for members and promotions as needed.
• Maintain co-op’s Facebook and Instagram pages.

IV. COMMUNITY RELATIONS

• Participate in planning community outreach programs.
• Act as liaison with community organizations, as directed by General Manager.
• Administer donations budget (in-kind and cash).
• Coordinate co-op participation in community events.
• Represent co-op to the media to obtain favorable media coverage.
• Coordinate co-op's participation in advocating policies to meet the Co-op’s Ends Policies.

VI. OTHER RESPONSIBILITIES

• Participate in development of operating and capital budgets for store.
• Participate in setting membership program goals.
• Attend Management Team meetings and storewide meetings.
• Perform other tasks assigned by General Manager.
• Provide leadership to all co-op staff while upholding co-op policies and principles.

QUALIFICATIONS

• Significant experience with marketing and/or advertising.
• Several concrete ideas for marketing the co-op.
• Familiarity with co-op principles and commitment to mission and goals of the co-op.
• Contacts in the community.
• Ability to handle multiple demands.
• Verbal communications skills: good listener, clear instructions.
• Demonstrated writing and editing skills.
• Regular, predictable attendance.
• Willingness and ability to learn and grow to meet the changing requirements of the job.
• Available to work nights and weekends.
• Experience with computer graphics programs – primarily Adobe Acrobat, InDesign, and Illustrator.
• Experience working with diverse groups and individuals.