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eCommerce Content Specialist (Merchandising) job in Boston at Bob's Discount Furniture

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eCommerce Content Specialist (Merchandising) at Bob's Discount Furniture

eCommerce Content Specialist (Merchandising)

Bob's Discount Furniture Boston, MA, MA Full Time
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The eCommerce Content Specialist (Merchandising) will be responsible for updating and maintaining product and brand content on Mybobs.com, while ensuring a seamless experience across channels through cohesive merchandising and messaging strategies. Playing a key role in maintaining site search to drive product discovery, conversion and an optimal user experience will also be a top priority.

Reporting to the eCommerce Merchandising Manager, this specialist plays a critical role in the success of our fast-growing ecommerce channel, helping to drive sales, brand identity, customer satisfaction, and omnichannel goals.


Job Responsibilities

Content Management

  • Write copy that embodies the brand, captures the product story and supports SEO efforts for product descriptions and special content

  • Maintain FAQs, store location and campaign pages to enable the customer and drive customer satisfaction

  • Utilize site analytics enabling data-driven decisions about product placement and presentation to drive conversion and AOV

Site Merchandising

  • Maintain and merchandise the online product catalog via data-entry directly in the Ecommerce Content Management System

  • Optimize presentation of products and product information based on customer and competitive insights and strategic goals

  • Play a key role in growing the Direct Ship program

Continuous Improvement & Optimization

  • Optimize and maintain site navigation, site search and filtering to drive ease of product discovery

  • Perform competitive and industry research to understand consumer needs, emerging trends and best-in-class Ecommerce content

UAT Collaboration

  • Support testing and implementation of system features and defect resolution


Training & Adoption

  • Collaborate with Marketing, Merchandising, IT, Customer Experience, Store Operations, Customer Care, and external vendor partners to drive a best-in-class ecommerce experience, sales, operational efficiencies, and other KPIs

  • Participate in education/training sessions for the Content Management System

  • Create and maintain procedural documentation and train fellow Ecommerce Content Specialists

Qualifications
 

  • Expertise: 1+ years experience in online Merchandising or Ecommerce, preferably in Home Furnishings industry 

  • Digital-first: Tech-savvy with curiosity and enthusiasm for digital and media trends

  • Driven: Ability to work under pressure, prioritize, meet tight deadlines and work independently (including remote work)

  • Copywriting: Excellent copywriting skills, with emphasis on creating product stories and product marketing

  • Multi-tasker:  Able to accommodate flexible work schedule during critical business periods

  • Bookworm: Minimum Bachelor’s Degree in Merchandising, Ecommerce, Marketing or equivalent field

  • Detail-oriented: Detail and results-oriented with a strong work ethic while having excellent organizational and communication skills

  • Achievement-focused: Energetic and highly productive with a positive attitude and passion for style, merchandising and ecommerce

  • Creative: Keen eye for style and design with ability to understand and employ best practices for user experience and interaction, website navigation, hierarchy and content

  • Tooled-up: Experience with Ecommerce Content Management systems preferred; SAP Hybris PCM experience plus a working knowledge of SEO principles and basic HTML skills

Experienced in optimizing and maintaining SOLR site search or similar search engine software

Bob’s Discount Furniture is proud to be an Equal Opportunity Employer and is committed to reasonably accommodating qualified persons with disabilities to enable them to perform the essential duties of their position.

 

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