Data Analyst Marketing

Over eight decades, the United Nations Children’s Fund (UNICEF) has built an unprecedented global support system for the world’s children.

UNICEF relentlessly works day in and day out to deliver the essentials that give every child an equitable chance in life: health care and immunizations, safe water and sanitation, nutrition, education, emergency relief and more.

UNICEF USA advances UNICEF’s global mission by rallying the American public to support the world’s most vulnerable children. Together, we have helped save and meaningfully improve more children’s lives than any other humanitarian organization.

UNICEF USA is proud to be recognized and certified as a Great Place to Work.

UNICEF USA is seeking a dynamic and data-driven Marketing Data Analyst to join the Marketing Communications Center of Excellence (MarComms COE). This role reports to the Director, Marketing Strategy & Analytics and combines the analytical rigor of a brand analyst with the strategic vision of a brand strategist. The ideal candidate will have a strong background in data analysis, marketing, and brand strategy, with a passion for driving impactful Brand initiatives. This role will be responsible for collecting, analyzing, and interpreting data to inform and optimize our Brand efforts, ensuring they are effective, audience-centric, and aligned with our organizational goals.

Responsibilities

Data Collection & Analysis

• Gather data from various sources, including market research, supporter surveys (Suzy, Qualtrics), and third- party data (Harris Poll)
• Utilize data analysis tools and software (e.g., Excel, PowerBI) to analyze and interpret data
• Conduct segmentation analysis to understand different supporter groups and tailor branding efforts accordingly

Brand Performance Measurement

• Track key performance indicators (KPIs) Brand Momentum, Brand Consideration, Brand Quality, and Brand Familiarity
• Design and conduct/facilitate supporter surveys, A/B testing, and other methods to evaluate the effectiveness of different marketing approaches

Supporter & Market Insights

• Analyze supporter behavior and preferences to identify trends and opportunities
• Conduct competitive analysis to understand the position and strategies of key competitors
• Translate supporter insights into actionable Brand strategies and initiatives

Brand Strategy Development

• Ensure the COE’s efforts to develop and refine brand strategies are based on data-driven insights
• Support the development of Brand positioning, messaging, and overall strategy

Reporting & Communication

• Prepare detailed reports and dashboard to communicate findings and actionable insights to stakeholders
• Present data-driven recommendations to the MarComms, Advocacy, Philanthropy, Direct Response/Performance, and Executive teams
• Collaborate with cross-functional teams to ensure cohesive branding efforts.
• Continuously monitor and optimize Brand strategies based on performance data
• Stay updated on industry trends and best practices in marketing analytics, audience insights, and brand strategy

UNICEF USA is seeking a dynamic and data-driven Marketing Data Analyst to join the Marketing Communications Center of Excellence (MarComms COE). This role reports to the Director, Marketing Strategy & Analytics and combines the analytical rigor of a brand analyst with the strategic vision of a brand strategist. The ideal candidate will have a strong background in data analysis, marketing, and brand strategy, with a passion for driving impactful Brand initiatives. This role will be responsible for collecting, analyzing, and interpreting data to inform and optimize our Brand efforts, ensuring they are effective, audience-centric, and aligned with our organizational goals.

Responsibilities

Data Collection & Analysis

• Gather data from various sources, including market research, supporter surveys (Suzy, Qualtrics), and third- party data (Harris Poll)
• Utilize data analysis tools and software (e.g., Excel, PowerBI) to analyze and interpret data
• Conduct segmentation analysis to understand different supporter groups and tailor branding efforts accordingly

Brand Performance Measurement

• Track key performance indicators (KPIs) Brand Momentum, Brand Consideration, Brand Quality, and Brand Familiarity
• Design and conduct/facilitate supporter surveys, A/B testing, and other methods to evaluate the effectiveness of different marketing approaches

Supporter & Market Insights

• Analyze supporter behavior and preferences to identify trends and opportunities
• Conduct competitive analysis to understand the position and strategies of key competitors
• Translate supporter insights into actionable Brand strategies and initiatives

Brand Strategy Development

• Ensure the COE’s efforts to develop and refine brand strategies are based on data-driven insights
• Support the development of Brand positioning, messaging, and overall strategy

Reporting & Communication

• Prepare detailed reports and dashboard to communicate findings and actionable insights to stakeholders
• Present data-driven recommendations to the MarComms, Advocacy, Philanthropy, Direct Response/Performance, and Executive teams
• Collaborate with cross-functional teams to ensure cohesive branding efforts.

Optimization & Innovation

• Continuously monitor and optimize Brand strategies based on performance data
• Stay updated on industry trends and best practices in marketing analytics, audience insights, and brand strategy

Qualifications

• Bachelor’s degree in Marketing, Business, Data Science, or a related field or equivalent work experience
• 5+ years of experience in brand analysis, marketing data analysis, or brand strategy.
• Advanced proficiency in data analysis tools and software (e.g., Google Analytics, Excel, PowerBI, SQL)
• Strong analytical and strategic-thinking skills
• Excellent communication and presentation skills
• Ability to translate complex data insights into strategic Brand strategy recommendations
• Ability to understand the audience and adapt insights accordingly
• Proficiency in understanding and navigating data models and their components/relationships
• Demonstrated ability to work independently and intuitively, with minimal supervision
• Attention to detail and accuracy in data analysis and reporting
• Ability to work collaboratively in a team environment

Qualifications

• Bachelor’s degree in Marketing, Business, Data Science, or a related field or equivalent work experience
• 5+ years of experience in brand analysis, marketing data analysis, or brand strategy.
• Advanced proficiency in data analysis tools and software (e.g., Google Analytics, Excel, PowerBI, SQL)
• Strong analytical and strategic-thinking skills
• Excellent communication and presentation skills
• Ability to translate complex data insights into strategic Brand strategy recommendations
• Ability to understand the audience and adapt insights accordingly
• Proficiency in understanding and navigating data models and their components/relationships
• Demonstrated ability to work independently and intuitively, with minimal supervision
• Attention to detail and accuracy in data analysis and reporting
• Ability to work collaboratively in a team environment

Salary: The estimated salary range for this role is $73,750 - 90,000.

The midpoint for this salary range is $90,000. Actual pay will vary based on varying factors, including but not limited to relevant experience.

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