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Senior Manager, Revenue Growth Management at Bimbo Bakeries USA

Senior Manager, Revenue Growth Management

Bimbo Bakeries USA Horsham, PA Full-Time
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Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

The Sr. Manager, Revenue Growth Management, will play an integral role in building annual operating plans for the bread category.  Develops portfolio and brand pricing strategies, guardrails and guidelines, price/pack architecture and trade strategy to deliver revenue growth, increased profit and market share.  The role serves as the key strategic partner ensuring RGM plans are integrated into brand plans, customer sales plans as well as all matters including trade ROI. 

Position Description :

  • Leads the development of the 4 -P’s strategies and tactical plans for the bread category.

  • Proactively work-with assigned Brand teams, Business Units and Key Customer Teams on AOP, developing trade strategies that maximize growth and ROI.

  • Ensure alignment of priorities and big bets by customer and brand.

  • Works proactively in uncovering opportunities and managing risk while working closely with a cross functional groups from Finance, Business Units, and Key customer teams in ongoing analysis of current year plan. 

  • Monitors current and future year’s risk and opportunities for ongoing adjustment to strategies and tactics to achieve annual and strategic plan.

  • Lead Marketing and Category management projects to cross functional teams

  • Proactively Monitors, Evaluates and guides Business Unit teams on category forecasting on business 6 months in the future on-going.

  • Lead Ad Hoc projects in and outside core responsibilities to build knowledge base within project that enhance company’s growth and /or profitability

  • Conducts Ad Hoc Brand, Business Unit and Key Account pricing and promotion analysis based on business priorities as needed.

  • Proactively seeks opportunities to develop share, revenue and profit within assigned sub-category

  • Reports to the Director Revenue Growth Management

Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 32 countries. Bimbo Bakeries USA (“BBUSA”) includes BBUSA and its subsidiaries and affiliated entities, including, but not limited to, Wholesome Harvest Baking, East Balt, and Acelerada. BBUSA employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.

Bachelor’s Degree in Marketing, Business or a related discipline preferred. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.  


  • Minimum 5-7 years with CPG company in Revenue Management, Business Development, Trade Marketing, Business Strategy, Brand Strategy and planning, Category Management or Trade Analytic roles

  • 2 years in an Revenue Growth Management role.

  • MBA is a plus

  • Proficient in Microsoft Office Products

  • Understanding of P&L management

  • Understanding of DSD environment

  • Knowledge in Agile Process, Database Analyst, and Project Management preferred

  • Strong problem-solving skills, technical skills and conceptual thinking abilities

  • Strong listening and communication skills

  • Ability to work in a fast paced and deadline driven environment

  • Ability to lead through influence and indirect authority with cross functional groups

  • Working knowledge of IRI/Syndicated Data and Existing BBU Systems

  • 10% -15%  travel

    Physical Demands:

    The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.  Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions. 

  • Able to use a variety of communication methods on frequent basis.  

  • Use a notebook computer and standard office equipment printers, fax, phone etc.  

  • Able to sit, stand, stoop and have use of hand motor coordination regularly.  

  • Use various forms of transportation for extended periods of time on periodic basis.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.

Recommended skills

Business Development
Pricing Strategies
Revenue Growth
Category Management
Consumer Packaged Goods
Business Priorities
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