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The Sr. Manager, Revenue Growth Management, will play an integral role in building annual operating plans for the bread category. Develops portfolio and brand pricing strategies, guardrails and guidelines, price/pack architecture and trade strategy to deliver revenue growth, increased profit and market share. The role serves as the key strategic partner ensuring RGM plans are integrated into brand plans, customer sales plans as well as all matters including trade ROI.
Position Description :
Leads the development of the 4 -P’s strategies and tactical plans for the bread category.
Proactively work-with assigned Brand teams, Business Units and Key Customer Teams on AOP, developing trade strategies that maximize growth and ROI.
Ensure alignment of priorities and big bets by customer and brand.
Works proactively in uncovering opportunities and managing risk while working closely with a cross functional groups from Finance, Business Units, and Key customer teams in ongoing analysis of current year plan.
Monitors current and future year’s risk and opportunities for ongoing adjustment to strategies and tactics to achieve annual and strategic plan.
Lead Marketing and Category management projects to cross functional teams
Proactively Monitors, Evaluates and guides Business Unit teams on category forecasting on business 6 months in the future on-going.
Lead Ad Hoc projects in and outside core responsibilities to build knowledge base within project that enhance company’s growth and /or profitability
Conducts Ad Hoc Brand, Business Unit and Key Account pricing and promotion analysis based on business priorities as needed.
Proactively seeks opportunities to develop share, revenue and profit within assigned sub-category
Reports to the Director Revenue Growth Management
Bachelor’s Degree in Marketing, Business or a related discipline preferred. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.
Minimum 5-7 years with CPG company in Revenue Management, Business Development, Trade Marketing, Business Strategy, Brand Strategy and planning, Category Management or Trade Analytic roles
2 years in an Revenue Growth Management role.
MBA is a plus
Proficient in Microsoft Office Products
Understanding of P&L management
Understanding of DSD environment
Knowledge in Agile Process, Database Analyst, and Project Management preferred
Strong problem-solving skills, technical skills and conceptual thinking abilities
Strong listening and communication skills
Ability to work in a fast paced and deadline driven environment
Ability to lead through influence and indirect authority with cross functional groups
Working knowledge of IRI/Syndicated Data and Existing BBU Systems
10% -15% travel
Physical Demands:
The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.
Able to use a variety of communication methods on frequent basis.
Use a notebook computer and standard office equipment printers, fax, phone etc.
Able to sit, stand, stoop and have use of hand motor coordination regularly.
Use various forms of transportation for extended periods of time on periodic basis.
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Job ID: req19239
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