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Director, Commercial Growth / DBSL, Americas

Cepheid Sunnyvale, California Full-Time
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Job ID: CEP003767

About Us

At Cepheid, we are passionate about improving healthcare through faster, more accurate diagnostic tests. With our GeneXpert® System, we’ve taken the most sophisticated molecular technology and packaged it into an automated, easy-to-use format that has quickly become the platform of choice worldwide. From the largest laboratories to small physician offices, our game-changing solution delivers critical answers when clinicians and patients need them most. Through strong molecular biology capabilities and ongoing product innovation, we are focused on developing tests for healthcare-associated infections, sexual health, critical infectious disease, virology, and oncology applications. Come join our vision for a better way and help make life better for us all! For more details, visit us at URL blocked - click to apply or follow us on Twitter (@CepheidNews).


  • Job Description Summary
  • As the expert DBSL member of the Americas Commercial Team, use the tools and methods of Danaher Business System (DBS) to solve complex problems, recommend and implement process improvements to achieve key business objectives with DBS fundamentals that incorporate Voice of Customer, Value Stream Mapping, Standard Work, Transactional Process Improvement, Kaizen, 5S, Problem Solving, and Visual & Daily Management.

    • Work with Sales and Marketing organizations to develop, implement and manage a funnel of growth initiatives to achieve Policy Deployment (PD) and strategic plan objectives and improve functional efficiency. 
    • Assist commercial leaders to create a DBS Roadmap (how to use DBS tools to drive sustainable results) to achieve high impact gains across the broader organization.  
    • As the technical expert, train and install foundational capabilities in PD, Action Planning, Key Performance Indicator (KPI) management. 
    • Work with central and regional organizations to create KPI bowlers and Visual Management to sustain commercial process improvement. 
    • Work with commercial teams to install and drive good daily management (DM) and problem-solving processes (PSP) to find root cause and countermeasure for driving/delivering growth plans. 
    • Proactively lead root cause/countermeasure resolution of commercial and transactional performance issues. 
    • Drive ever improving results by leveraging DBS tools, consulting skills, and change management process. 
    • Lead and support Sales and Marketing leaders to deploy, improve, and sustain standard work for key processes, including, for example, Lead Management, Market Visibility & Segmentation, Global Key Accounts Process selling, Marketing Mix Evaluation and Performance, Demand Generation Campaign Development and Execution, Digital Marketing, Lead Management / Qualification, Sales Funnel Creation and Management, Sales Coverage, and Direct and Indirect Sales Effectiveness/Conversion. 
    • Identify best practices, standardize and share across regions. 
    • Benchmark and incorporate best practices from other Danaher OpCos. 
    • Schedule, charter, and facilitate kaizen projects. 
    • Ensure effective sustainment of results and support problem solving as needed to close gaps to targets. 
    • Directly provide formal and informal DBS training and coaching. 
    • Review and augment with other sources of training and coaching (Cepheid DBS team, DHR DBSO, outside sources). 
    • Improve DBS training and facilitation by pursuing certification in DBS tools for yourself and others. 
    • Evaluate, approve and recommend other associates for tool certification. 
    • Will travel up to 50% of time.



Education or Experience (in years): 

  • Bachelor’s degree with 12+ years of related work experience in process improvement (commercial experience preferred) within the global diagnostic or medical device field in high growth markets OR
  • Master’s degree in field with 8+ years of related work experience in  process improvement (commercial experience preferred) within the global diagnostic or medical device field in high growth markets OR
  • Doctoral degree in field with 5+ years of related work experience in process improvement (commercial experience preferred) within the global diagnostic or medical device field in high growth markets.

Knowledge and skills: 

  • 3+ years of experience applying Daily and Visual management, 5S, Target Process Improvement, Transformative Marketing and other process improvement tools to drive commercial business results

  • 3+ ears of experience in leading and facilitating cross-functional process improvement events with commercial teams

  • 3+ years of experience in leading and managing customer facing teams
  • 2+ years of experience in managing and facilitating Voice of the Customer programs, e.g., Net Promoter Score or other continuous customer satisfaction survey programs.

Physical requirements/abilities: 

  • Must be able to sit for long periods of time due to frequent travel.
  • Must be able to stand for long periods of time while facilitating training or working sessions. 

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.

Skills required

Marketing Communications
Marketing Strategies
Public Relations
Marketing Management
Marketing Planning
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Job ID: CEP003767


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