Job Title: Communications Specialist III / Marketing Specialist III
Location: 6101 Stoneridge Dr, Pleasanton, CA - 94588
Duration: 12+ months (possible extension)
Sr. Specialist, Brand and Channel Marketing
This position is responsible for the strategic development and implementation of marketing communications campaigns and programs to support the business and deliver results.
WHAT YOU'LL DO
Responsible for executing campaigns across multiple channels and geographies to enable sales and build the Brand. This role's success is built upon the ability to demonstrate an understanding of the business, product, customer, distribution channels, and competitors while applying their perspective and expertise in marketing communications to execute global plans.
Create and execute measurable, multi-channel communication strategies and sales enabling campaigns to support the commercialization of products..
Collaborate closely with Marketing, Digital Marketing, Congress/Events, Public Relations and Creative Services to align on product launches, campaigns, process, strategies, best practices and efficiencies.
Partner and collaborate with outside agencies/vendors to ensure initiatives meet expectations.
Produce communication materials on time and on budget while using established department procedures and tools.
Assist in content strategy for specific tier 1-3 events and congresses in close collaboration with Congress/Events, Creative Services, Digital Marketing, PR and Brand peers.
Assist in content strategy and development for digital channels, such as web, social, email and paid content marketing.
Liaison with specific geographies, such as Europe, Canada, Latin America and Asia Pacific, and provide direction to ensure consistent global messaging and strategy.
Act as primary lead for ad and promo regulatory reviews.
Manage inventory of all print and digital marketing materials according to compliance/regulatory requirements to support internal and external customers.
Perform other related duties and responsibilities, as assigned.
Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.
EDUCATION AND EXPERIENCE YOU'LL BRING
5+ years professional experience in marketing communications, advertising or other similar field within the Medical Device Industry or another regulated industry.
BA/BS degree required, preferably in Communications, Journalism, Advertising, Marketing, Public Relations, English.
Proven track record of delivering measurable, successful multi-channel, sales-enabling campaigns.
Strong knowledge and experience with SEO, SEM and Social Media best practices preferred. Advanced skills in PowerPoint and other design software preferred.
Demonstrated project management experience.
Experience working in a highly matrixed and geographically diverse business environment.
Demonstrated ability to work collaboratively as part of interdisciplinary teams that include product managers, designers, agencies, and marketing automation teams.
Self-starter who takes initiative, is comfortable working in a fast-paced environment, and able to independently manage multiple projects towards aggressive deadlines.
Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
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