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VP Global Creative Content

ExecuNet New York Full-Time
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This position will oversee and lead all the creative conception and execution across all brand touchpoints.  This person will work very closely with the Founder and head of the brand creative to ensure the DNA of the brand is communicated clearly, while creating and executing the concept for every appropriate platform.

Primary Duties & Responsibilities:

Branding:

  • Direct all elements to build brand identity and ensure consistency of execution (Brand Vision/Mission/DNA, Equities, Brand Positioning, Voice, Packaging, Imagery, Films & Photography, & Web)
  • Create Strategic Alliances that serve as a platform to further articulate a point of difference, expand its influence, grow customer base and deepen the emotional connection with the customer
  • Leverage Creative to effectively tell compelling brand stories and strengthen core equities
  • Oversee development of all strategic creative projects
  • Collaborate & drive relationship with broader internal creative teams including: Store Design, Visual Merchandising/Events & 2D Design
  • Partner with Product & Marketing teams to contribute to new product concepts & product stories

Campaigns

  • Creates and executes the over-arching creative concept to ensure it is appropriate for the right channels including print, packaging, social, digital and e.com channels
  • Oversee that all timelines/pre-production meetings/key deliverables/budgets are met
  • Lead the creative process and ensure that the teams are aligned on all aspects of the campaign prior to key campaign shoots
  • Actively contribute strategic and creative ideas to the creative process (concept/talent)
  • Ensure that we maximize partnerships to contribute to future campaigns
  • Provide direction on iconic product photography to continue to elevate brand

Package Design:

  • Oversee creative design and execution ensuring all deliverables are met
  • Enhance Visual Identity with a focus on elevated packaging
  • Ensure all packaging design meets Brand Equity/Standards
  • Translate the vision into new package design
  • Lead internal team on package direction for new launches in existing products
  • Push the boundaries to ensure packaging continues to innovate and lead the industry
  • Identify new designers (fashion cosmetic bags, accessories, gifting) for specialty category

Working Relationships/Key Stakeholders:

  • Global Head of Creative
  • Global SVP Marketing
  • Global Marketing Category Teams
  • Global Communications
  • Global VP Creative (VM/SD/2D)
  • Founder, LM

Qualifications & Competencies:

  • 10+ years of experience in an in-house creative leadership role with deep knowledge of beauty & luxury
  • Digital & social design experience
  • Ability to Lead and inspire team
  • Proven ability to create process and efficiency
  • Interest and passion for creative trends
 

Recommended skills

Branding
Brand Identity
Communication
Packaging And Labeling
Equities
Positioning
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Job ID: 587445

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