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Digital Marketing Director at CURA Strategies

Digital Marketing Director

CURA Strategies Arlington, VA (Onsite) Full-Time
CURA Strategies, a fast-growing, award-winning health care communications and public affairs agency, is looking for a results-oriented, self-starting Digital Marketing Director who can develop, implement, track and optimize digital marketing campaigns for CURA and our clients. If you live and breathe digital marketing, desire a highly visible leadership position, and want to apply your skills to help transform health care, we want to talk to you. At CURA, our aim is to transform health care through meaningful client work. Working with clients in the areas of mental health, Veterans health, maternal health, opioid addiction, cardiology, kidney disease, and more, we pride ourselves in creating lasting results for clients – and we are looking for someone who shares our passion and believes in our mission. Unburden yourself of tired big-agency politics that offer no clear path for professional growth and join our growing team of talented people who thrive in a fast-paced, evolving environment. RESPONSIBILITIES  Plan and execute effective social, email and digital marketing campaigns tailored to clients’ goals and needs, through various channels including web, SEO/SEM, PPC, retargeting and paid social Collaborate with the team to develop ads and landing pages; creatively direct digital campaigns with limited outsourcing Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) Identify and analyze digital trends and insights, and optimize spend and performance based on that analysis Plan, execute and measure experiments and conversion tests Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate I nteract directly with clients on campaign planning, execution and reporting; provide clients with thoughtful analysis of campaign results and recommendations for optimization and performance improvement opportunities Brainstorm and execute new and creative growth strategies for clients and CURA QUALIFICATIONS Bachelor’s Degree or Master’s in digital marketing or related field Minimum of 7 years of work experience in digital marketing; agency experience a plus Experience and strong interest in clients in the area of health and wellness is a plus; experience running advocacy campaigns and/or campaigns to reach health care providers, policymakers and policy influencers should be called out in cover email and resumé Must have strong grasp of current marketing tools, trends and best practices, and be able to lead integrated digital marketing campaigns from concept to execution Demonstrable experience leading and managing social, email and digital marketing campaigns, including SEO/SEM, Google Ad Words and display advertising Highly creative with expertise in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and ad copy/creative/targeting, including experience with A/B and multivariate experiments Solid knowledge of analytic tools and ad serving tools necessary for campaign set-up and reporting Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Experience with organic social media growth campaigns, graphic design and website development a plus — please include in your cover email   WHAT WE OFFER Unlimited PTO after one year of employment Weekly free lunches (plus lots of free snacks and drinks in the office!) Robust health benefits program 401K with company match Flexible work hours / hybrid work environment Workplace and off-site social gatherings and company retreats Professional learning and development opportunities Paid maternity/paternity leave Transportation stipend Paid One-month sabbatical after 5 years   TRAITS WE ADMIRE  A passion for improving health care and driving smart creative campaigns to achieve transformational change. Results-focused approach, and the ability to work closely with senior members of the team to develop new ideas as well as manage and execute a campaign to success. A leader with a proactive, positive attitude toward client service and team management.  Responsive, dependable and accountable to team members and clients, and willing to do whatever it takes to get the job done—someone who doesn’t take no for an answer.  Enthusiasm about the unlimited growth opportunities to build digital capability and practice area at a fast-growing integrated agency and wants to stay for the long-term. Mission-minded and excited to join the CURA family, which works hard to do good work (and has fun doing it). Not shy in sharing bold opinions, but respectful of the bipartisan nature of our firm.   ABOUT CURA CURA Strategies is an integrated strategic communications and public affairs agency exclusively focused on health care and wellness. Our name, CURA – Latin for care, concern, and attention to others – exemplifies our mission: to work with clients to transform the health care system and improve lives. Whether our client is a business, a nonprofit or a government agency, we believe that taking transformative action to improve people’s lives is always the winning strategy. Our culture is built on a love for transforming health care through integrated communications, a desire to proactively serve and contribute, and strong partnership with our clients to deliver results. Led by a bipartisan team of DC communications and advocacy veterans, our approach has received considerable notice from industry peers. Since our launch in 2016, CURA has received numerous awards and recognition, including:   Top 10 Most Trusted Healthcare PR Firms, InsightsCare Magazine (2021) PR News Best Places to Work (2020) PRWeek Boutique Agency of the Year, Honorable Mention (2020) PRovoke Global & North American New Agency of the Year (2018) CURA is an equal opportunity employer, and we value inclusivity and diversity. For more information about the kind of work we do, visit .

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