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Content Marketing Director at Resonate

Content Marketing Director

Resonate Reston, VA Full-Time

Content Marketing Director

Reston, VA

This position is fully remote with the option to work in one of our office locations in Reston, Virginia, Washington, D.C., and New York City.

Resonate, the leader in AI-powered consumer intelligence, is ISO a compelling content creator and capable leader to produce and lead a team of content and creative experts. This super-savvy wordsmith and talented teacher is an excellent writer and editor who knows how to write to compel action and has an eye for creative that achieves results. He/She/They thrive in dynamic, fast-paced environments where their work is actively driving growth by expanding Resonates digital footprint in the B2B2C space and accelerating prospects buying journey. Awareness, followers, conversions and leads you know what they are and how to create content that produces them.

The ideal candidate loves writing and has a knack for distilling complexity into powerful, punchy, impactful copy. He/She/They believe in the ability for words and images to compel action and wield the swords of content and creative adeptly to convert strangers into lovers of Resonate. Our perfect content match understands and is able to develop the right content for each stage of the buying journey. He/She/They has a high-level of creativity and attention to detail, and excellent project management skills. Understanding the consumer brand industries is required. Experience in the B2B software space is helpful. The content manager will be expected to sustain and develop the company's voice across all content.


Responsibilities:

  • Developing and sustaining Resonates brand voice across all content and channels.
  • Writing and managing the writing of various types of content on a wide range of topics such as promotional emails and blog posts on an ongoing basis in support of driving leads and awareness, and/or other important metrics that is in-tune with market and sales needs.
  • Collaborating with internal marketing colleagues, product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
  • Creating and managing the creation of assets to drive leads and awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.) and optimizing the content forandlead generation.
  • Providing feedback to other contributors and editing other writers content.
  • Managing, measuring and optimizing content processes and performance.

Requirements:

  • BA/BS degree or equivalent working experience.
  • A passion and strong understanding of the industry and our business' mission.
  • 5+ years marketing experience producing content for demand generation and thought leadership specifically, as well as channel-specific knowledge.
  • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content.
  • A dual-minded approach: Youre highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
  • Excellent organizational skills to work independently and manage a team and complex projects.
  • Knowledge and experience marketing B2B software solutions is ideal. Software solutions in the data, market research or marketing technology industry a plus, as is marketing to marketers.
  • Ability to manage multiple projects at the same time in a fast-paced, rapidly changing work environment.
  • Proficient in Microsoft PowerPoint, Word. Experience with SFDC, Pardot, Adobe InDesign, etc. is an advantage.

About Resonate:
Resonate is a pioneer in Consumer Intelligence, delivering deep consumer understanding, dynamic insights and analysis in a simple-to-use SaaS platform. Leading consumer brands, advertising agencies and political and advocacy organizations have used Resonate to understand the Human Element, a holistic understanding of their customers and prospects, that extends beyond demographics, psychographics and behavioral data. We uncover the why that drives the what behind consumers decisions to buy or support certain brands, products or causes. Resonate conducts the most extensive U.S. consumer survey and the Resonate Platform contains insights on more than 13,000 attributes representing 185 million U.S. adult consumers.

Resonate offers a unique opportunity to people who want to grow and shape the future of the industry.Weve been named a Top Workplace by both The Washington Post and VA Business Magazine multiple times. Weve also been recognized for our consistent growth as part of the Inc. 5000 list five years in a row and by industry-leaders for our game-changing approach to understanding people.

Resonate is privately held and backed by Revolution Growth, Greycroft Partners, andiNoviaCapital.Resonate is headquartered in Reston, VA with offices in New York City, and Washington, D.C.Be a part of the team that changes the industry!

More Information:
Find out more about our story at[ Link removed ] - Click here to apply to Content Marketing Director.
Resonate offers a competitive compensation and benefits package.

Recommended Skills

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