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General Manager

Sinclair Broadcast Group Eugene Full-Time
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Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team!

Sinclair has an exciting opportunity for a talented General Manager to be a strategic market leader for our stations in the Eugene, Oregon market. This is not a desk job! The successful Strategic Market Leader/Strategic Market Revenue Director meets or exceeds market objectives in the areas of market operations, employee and cultural leadership by leveraging internal and external relationships to execute a strategic business plan.

Primary Accomplishments of the role:

  • Create a “winning culture” within the station and local market
  • Revenue and profitability growth in alignment with Sinclair's goals
  • Effective news/content, promotions, and audience growth strategy across all platforms
  • Well-developed, high performing leadership team
  • Strong internal stakeholder relationships and external relationships with clients and community leaders
  • Effective employee relations
  • Effective market operations management

Representative Key Actions associated with the role:


  • Fully understand digital and TV marketing channels and recommend ways to leverage appropriately  
  • Cultivate and maintain key client relationships with internal teams and external clients, vendors, strategic partners and community leaders
  • Provide the vision, inspiration and leadership necessary to drive success; mentor teams and direct reports to thrive in their respective roles
  • Formulate and advocate a people management strategy and high-performance culture which includes recruitment, development and retention of top talent
  • Provide leadership and strategic direction of all digital marketing initiatives within local station

Marketing, Content and Revenue Strategy

  • Lead the company’s strategic growth plan, including the identification of new market opportunities and/or segments  
  • Develop and build a marketing plan to increase top- and bottom-line performance of products and services
  • Manage complex P&L 
  • Use detailed analytics and technical capabilities to build audiences, optimize product features and enhance the customer experience
  • Monitor the advertising industry in general, digital and TV specifically, and adjacent industries, and be able to rapidly communicate trends and business opportunities to colleagues and clients  
  • Demonstrate research capabilities, knowledge of tools and resources, and ability to interpret results  

Ideal Experience and Qualifications:

  • Experience managing teams of 10+ people
  • At least 5 years of strategic market planning, with evidence of increasing share of wallet from major clients
  • Proven track record in performance leadership; sales driven with discipline in forecast/budget management; P&L management
  • Expertise in content and campaign strategy (including social + website), digital advertising, analytics, 360 campaigns
  • The ability to balance strategy with strong operational skills
  • The ability to understand, deconstruct, streamline, and optimize complex, large-scale business processes
  • Thinks strategically, but stays on top of tactical execution
  • Has the innate ability to inspire passion in others

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!



Recommended skills

Customer Experience
Digital Marketing


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