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Director, Marketing Communications

CHRISTUS Health Tyler Full-Time
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Description

The Marketing/Communications Director is responsible for overseeing the Marketing and Communications activities in the CHRISTUS Trinity Mother Frances Health System, which includes eight hospitals, 34 clinic locations, emergency medical services and many other facilities and programs.

This position is responsible for supporting marketing and communication activities in the ministry for both new and existing services to achieve strategic growth and improve the health and wellbeing of those we serve. This position oversees a broad range of marketing and communication activities relative to the strategic direction and positioning of the organization and its leadership that promote, enhance and protect brand reputation and enable the organization to become the partner of choice.

Under the direction of the system's VP of Strategic Marketing and VP of Communications and Public Affairs and the Trinity Mother Frances president and CEO, the Director will plan, budget and implement marketing, advertising, branding/signage, communications and PR tactics to increase/maintain the value/perception of the brand and grow health care and retail services. The Director will be responsible for overseeing Trinity Mother Frances executive communications support, special events, sourcing and identifying impactful content, internal communications, internal signage and some types of physician marketing and communications support.

The Director must have strategic reasoning skills and a deep understanding of the local health care market, as well as the ability to work with a variety of key stakeholders to direct and inform Marketing/Communications campaigns and activities. The Director must monitor market dynamics and the competitive landscape to achieve a competitive advantage, as well as to provide timely and responsive changes to Marketing/Communication plans, tactics and messaging as appropriate.

The Director is in a position to interface daily with various publics and constituents, including senior leadership at the system and market levels, community and political leaders and CHRISTUS Trinity Mother Frances Associates. The Director will be privy to and responsible for protecting the integrity of confidential corporate information, including strategic plans, financial information, risk management situations and patient information. The Director is called upon to make significant judgment calls in relation to events and materials that represent CHRISTUS Trinity Mother Frances positively and consistently, and to speak on the ministry's behalf.

MAJOR RESPONSIBILITIES:

  • Work with system Marketing/Communications resources and CHRISTUS Trinity Mother Frances president and CEO to create and implement effective Marketing/Communication plans that achieve ministry goals, including increasing or maintaining the value of the brand, increasing patient volume, growing appropriate service lines and improving the health and wellbeing of those we serve.
  • Work with system Marketing/Communications teams to creatively incorporate all available and appropriate tools and resources, including but not limited to strategic marketing plans, media/public relations, advertising, internal communications, publications, crisis communications, special events, digital and corporate identity and branding into an organized, articulate and multi-faceted program.
  • Directly oversee CHRISTUS Trinity Mother Frances executive communications support, special events, sourcing and identifying impactful content, internal communications, internal signage and some types of physician marketing and communications support.
  • Monitor market dynamics and competitive landscape to achieve competitive market advantage, and to provide timely and responsive changes to Marketing/Communication plans, tactics and messaging as appropriate.
  • Adhere to and help implement CHRISTUS Health's new brand standards, which direct things like image choice, messaging and tone, and font and icon selection, to create a consistent CHRISTUS brand in the market and across the system.
  • Provide strategic direction in the areas of communications and public relations, brand management, internal and external marketing and communications services for all components of the ministry.
  • Oversee and hold direct reports accountable for achieving determined success metrics and KPIs.
  • Collaborate across departments to achieve plans and fulfill KPIs.
  • Ensure effective control of marketing/communications results, and ensure that achievement of objectives falls within designated budgets.
  • Represent CHRISTUS Trinity Mother Frances Marketing/Communications on various internal committees and task forces, as requested.
  • Manage and maintain vendor relationships, as appropriate to responsibilities.
  • Fulfill other duties assigned.


Requirements
  • Bachelor's degree in communications, public relations, marketing, business or related field required. Master's degree preferred.
  • Proven track record working in a matrixed, collaborative environment working with multiple stakeholders.
  • Demonstrated ability to problem solve and be supportive/innovative in the process of change; strong human relations skills with an ability to handle difficult/sensitive issues with regard to confidentiality.
  • Demonstrated success in collaborating with other key leaders, including excellence in customer service and customer satisfaction and the ability to maintain high Associate engagement and satisfaction.
  • Demonstrated understanding of financial operations and ability to meet/exceed expectations on an ongoing basis.
  • Ability to make effective presentations to various stakeholders including physicians, senior leadership, governance, and external constituents.
  • Highly organized and detail-oriented with excellent project management skills.
  • Excellent oral and written communication skills including creative approaches to internal and external marketing and communication platforms. Must possess a professional demeanor.
  • Ability to effectively engage, manage and grow a team of direct reports.
  • Ability to use a computer for extended periods of time, including word processing, presentation, spreadsheet, and other various programs.
  • Ability to work extended hours on occasion, including some weekends and evenings.
  • Ability to prioritize work, with little supervision, set priorities, create schedules and meet deadlines. Must be able to work rapidly, under pressure, and with frequent interruptions.
  • Ability to handle confidential information responsibly.
  • Familiarity with Tyler market and local health care politics preferred but not required.
  • Ten or more years of progressive leadership experience in marketing, corporate communications and public/media relations including a solid understanding of digital technology, industry trends and overall knowledge of media landscape.
  • Health care experience highly preferred. Experience at an advertising or public relations agency may be helpful.
 

Skills required

Press Releases
Internal Communications
Corporate Communications
Campaigns
Marketing Communications
Public Affairs

Location

Salary Estimator

Based on Job Title, Location and Skills
$120K
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The two Congregations of the Sisters of Charity of the Incarnate Word in Houston and San Antonio share a common mission of providing the healing ministry of Jesus Christ, which began more than 130 years ago. The shared legacy of the two Congregations dates back to 1866 when three Sisters Religious came from France in response to a call from Catholic Bishop Claude M. Dubuis to come to Texas to help care for the sick and infirm. In the leading port city of Galveston, the Sisters founded the Congregation of the Sisters of Charity of the Incarnate Word and opened the first Catholic hospital in the state. In 1869, three members of the Congregation traveled to San Antonio and established Santa Rosa Hospital. Due to the distance between the cities and the problems of transportation at the time, the Congregation in San Antonio became a separate order with the same name as its founding Congregation.

The Congregations of the Sisters of Charity of the Incarnate Word in San Antonio and the Sisters of Charity of the Incarnate Word in Houston announced in September of 1997 their plans to work together toward combining the health care systems which each sponsors. In July 1998, the two signed a letter of intent, calling for all assets of the Sisters of Charity Health Care System (SCH) and the Incarnate Word Health System (IWHS) to become part of CHRISTUS Health. On February 1, 1999, that dream became a reality and CHRISTUS Health was born.

The Legacy

In 1972 Space Center Memorial Hospital opened to serve the 55,000 community members surrounding NASA Manned Spacecraft Center. The goal of the new hospital was "to return to the people of our country the benefits in the form of health service dividends produced from space exploration."

Unfortunately, the facility was closed in September 1974, only 13 months after it opened, by the Federal Housing Administration because the hospital was behind in mortgage payments. The hospital was unoccupied until the federal government took it over.

In 1981 Congress passed an administration bill, part of President Reagan’s budget-cutting proposals, that closed eight Public Health Service hospitals in the United States. The Houston-based Sisters of Charity of the Incarnate Word Health Care Systems was selected by the federal government to assume control of the U.S. Public Health Service Hospital in Nassau Bay. The government said Sisters of Charity was chosen because of its reputation for providing quality care for its patient population. The Sisters purchased the facility for $1.

On Dec. 9, 1981, CHRISTUS St. John Hospital treated its first patient. The founding sisters of the hospital, Sister Clare Marie, Sister Frances Therese, and Sister Edwin Berry, worked night and day to build St. John Hospital into the quality health care facility it is today. The hospital opened to serve the needs of the community, merchant marines, workers for the Department of Defense as well as Vietnamese and American shrimpers.

In 1982 CHRISTUS St. John Hospital was one of the first hospitals to have a layman, rather than a member of the Congregation, as administrator. Over the years, CHRISTUS St. John Hospital, located across from Johnson Space Center, has been under contract with NASA for provision of the medication kits for the Space Shuttle and for physiological testing for the space program.

A $9 million expansion that was completed in 1989 debuted the concept of LDRP suites in the Center for New Life, enlarged the emergency department and improved diagnostic imaging capabilities.

On Jan. 23, 1998, the hospital unveiled its new street name and address. Hospital Boulevard was renamed St. John Drive in an official proclamation from the mayor. The hospital’s founding sisters were forever memorialized in the new street address, since the "3" in 18300 was chosen to represent the three sisters.

CHRISTUS St. John Hospital has always been committed to the CHRISTUS Health Mission of extending the healing ministry of Jesus Christ through community involvement and programs. The hospital is responsible for establishing Point of Light Clinic, school-based clinics and Project Gabriel in the Dickinson and Nassau Bay areas. CHRISTUS St. John Hospital also received national attention with the development of its parish nurse program.

CHRISTUS St. John Hospital continues to offer quality acute care health services, has added specialties to serve the community, has actively recruited top physicians to fill the needs of Nassau Bay residents, and remains solid in the mission of mercy envisioned by its founding sisters 20 years ago.

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