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Senior Marketing Director at Human Rights Campaign

Senior Marketing Director

Human Rights Campaign Washington, DC (Onsite) Full-Time
We strongly encourage people of color, transgender and non-binary people to apply. HRC is an equal opportunity employer and welcomes everyone, including non-LGBTQ+ people, to join our team. Don't meet every single requirement? Studies have shown that people from marginalized communities are less likely to apply to jobs unless they meet every single qualification. At HRC, we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. About Human Rights Campaign: The Human Rights Campaign (HRC) is the largest civil rights organization working to achieve equality for lesbian, gay, bisexual, transgender and queer Americans. By inspiring and engaging individuals and communities, the Human Rights Campaign strives to end discrimination against LGBTQ+ people and realize a world that achieves fundamental fairness and equality for all. HRC envisions a world where every member of the LGBTQ+ family has the freedom to live their truth without fear, and with equality under the law. HRC empowers its 3 million members and supporters to mobilize against attacks on the most marginalized people in its community. Position Summary: HRC seeks a visionary, strategic marketing leader who is passionate about making a major impact in a fast-paced, collaborative environment. This is an ideal role for a highly motivated, outcome-oriented marketing professional passionate about serving the LGBTQ+ community. The successful candidate will be a strong leader who can set a vision, foster new thinking, manage change, collaborate seamlessly with a diverse group of stakeholders (both internal and external), and lead and influence others. The Senior Marketing Director will be responsible for budget oversight and management of key agency partnerships. Additionally, they will partner closely with various cross-functional stakeholders and external vendors to drive forward HRC's initiatives. This position reports directly to the SVP, Communications & Marketing. Position Responsibilities: Manage and develop a growing marketing team of digital, design and video experts as they collaborate across key program areas (foundation, political, development, public awareness, and advocacy) to bring to life key marketing initiatives in service of the HRC's goals and mission. Oversee planning and daily content creation, including design, video, editorial, social influencer strategy, digital, graphic design, publications, advertising, media, integrated marketing and data analytics. Assist in the creation and development of the organization's overall marketing strategy. Create and execute prioritization strategies based on existing organizational bandwidth and feedback from your direct reports. Lead determination of marketing KPIs, and oversee strategy implementation, project management, tracking, measurement, and debriefs. Other duties as assigned. Position Qualifications: Bachelor's degree, Master's degree or equivalent work experience required; Ten years experience in marketing, social media, design, etc; Two to five years director-level management experience Previous department-wide budget development and management experience You look at things and then imagine how they can be improved. You're always thinking about marketing, social media and tech trends and how we can leverage these tools. Goal-oriented. You set clear timelines and drive projects to completion. You know that delivering on goals and metrics is the key to significantly impacting and growing our programs. And you're comfortable in a fast-paced work environment. Possess exceptional writing talent as well as the communications skills necessary to elicit the right information from a variety of sources; A strategic marketing expert. You understand digital platforms, how they differ, and how they can be utilized most effectively to reach your strategic goals. Proficiency in working on social platforms (e.g., Facebook and Instagram, Twitter, LinkedIn, TikTok, Snapchat, and YouTube) is required. Familiarity with emerging platforms is a plus. People-first leader. You know how to hire the best people for the job, develop individuals professionally, and lead empathetically. You are excited about the idea of building a team. Organized and efficient. You know how to manage complex projects at once. You can communicate clearly and concisely. When you see a problem, you quickly devise solutions and implement them. Exceptional attention to detail and organizational skills; You understand that outstanding teamwork is the best way to meet and exceed goals. You're excited about the opportunity to take the status quo as just a starting point, then implement best practices and continually innovate. You care about the LGBTQ+ community. You want to come to work and feel inspired every day. You want to change the world. Personal interest in and commitment to LGBTQ+ rights required. Willingness and ability to respond to breaking news, often outside the workday; Ability to travel up to 30% required. Proficient in Microsoft Office applications (Word, etc.) and Google Apps (Gmail, Google Docs and Drive). The work we do is very serious, but that doesn't mean we don't have fun. We know how to have a good time and you should too. All positions at the Human Rights Campaign may require travel on a regular basis or periodically. Where the need arises for business travel, appropriate compensation as outlined by the Fair Labor Standards Act will apply. No phone calls or emails, please. Due to the volume of applications we receive, we are unable to respond to queries about application status.PDN-9770c7b8-09be-4f93-93b1-4672a084d57c

Recommended Skills

  • Advertising
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  • Fair Labor Standards Act
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