Responsibilities * Develop scorecard metrics and analytics plans to measure the impact of communications activities, initiatives, and campaigns. * Gather and analyze data to inform priorities, strategy, and opportunities. * Use search platforms and media monitoring tools to collect, organize, analyze, and assess media data - including traditional, broadcast, and social media data. * Research, identify, and validate information needs to conduct comprehensive and accurate assessment of progress toward communications goals. * Measure, analyze, and report on the reach and impact of communications efforts. * Configure analytics platforms and tag, segment, and distill results for presentation and review. * Derive insights from data to provide guidance on outreach strategies. * Create written context for data that simplifies complex topics while acknowledging nuance of media content. * Use graphics, dashboards, and other data visualization to share insights clearly and concisely. * Apply and keep up to date on best practices and changing policies in trend monitoring and digital analytics. Qualifications Specific: * Active Top Secret clearance required. * BA, BS, or advanced degree required. * Minimum of five (5) years of fulltime professional work experience, to include a minimum of three (3) years of experience in a public relations or marketing analytics role. * Demonstrated ability to identify and validate salient information. * Demonstrated ability to compile and analyze datasets from a variety of sources. * Demonstrated ability to use data to inform, set, and measure progress against specific goals. * Demonstrated graphics and data visualization skills, including experience creating dashboards and reports * Demonstrated understanding of SEO, keyword research, web traffic metrics, and social media analytics. * Demonstrated exceptional writing skills with the ability to quickly understand and simplify complex topics and issues in clear, concise writing. * Demonstrated exceptional research skills and effective use of various qualitative and quantitative research methods. * Experience with developing presentation material for personnel at all organizational levels, up to senior executive-level management. * Strong interpersonal skills and ability to work collaboratively in cross-functional teams. * Ability to research and assess best practices. Desired: * Master's degree in a public relations, marketing, business, or data analytics field * Knowledge of and experience with various public relations and marketing datasets and reporting tools (e.g., PowerBI, Marketo, Tableau, or Google Analytics) * Experience with public relations or marketing analytics in a government environment * Experience with leading major analytics projects.