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VP of Product Marketing

ExecuNet San Mateo Full-Time
$168,534.00 (Careerbuilder est.)
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Responsibilities:  

  • Work with global, cross-functional departments, including product management, sales, sales engineering, corporate marketing and professional services to synthesize effective positioning and messaging that drives sales of our products through all channels
  • Position Company as a leading customer engagement platform across multiple markets: CRM, Support, ITSM and customer engagement
  • Define ideal customer profiles, target personas and value propositions for relevant market segments
  • Product messaging responsibilities include creating product collateral, website content, advertising, data sheets, case studies, white papers and presentations
  • Help drive the strategy and planning efforts to drive the product roadmap, increase awareness and accelerate customer demand among Mid Market enterprises
  • Go-to-market planning and execution responsibilities include developing channel and direct sales tools, support training and enablement; pricing; and marketing campaign and event support
  • Partner with product management and corporate marketing to plan and execute product launches

Requirements:  

  • BA/BS in marketing, business or related fields; MBA is highly desired
  • 10+ years of related product or solutions marketing experience
  • Expertise and a proven track record successfully marketing SaaS business applications is a highly desired.
  • Cloud computing experience is required
  • Excellent written, verbal and presentation skills
  • Proven track record partnering with cross-functional teams and leading successful product launches
  • Strategic thinker, creative problem solver and strong analytical skills
  • Ability to think strategically and execute tactically
  • Experience influencing and communicating product offers to customers, prospects, sales people, industry analysts and trade press
  • Experience working with large international teams and ability to work cross-culturally and travel frequently
  • Experience in marketing to developers is highly desired
 

Recommended skills

Professional Services
Marketing
Technology Roadmap
Sales
Product Management
Sales Engineering

Location

CareerBuilder Estimated Salary What is the Careerbuilder Estimated Salary? Only about 20% of the jobs in our search results contain salary information. When a job posting doesn’t include a salary, we estimate it by looking at similar jobs in the same industry in that location. It is not necessarily endorsed by the employer and actual compensation may vary based on your experience.

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What is the Careerbuilder Estimated Salary?

Only about 20% of the jobs in our search results contain salary information. When a job posting doesn’t include a salary, we estimate it by looking at similar jobs in the same industry in that location. It is not necessarily endorsed by the employer and actual compensation may vary based on your experience.
This estimation is based on Job title, Industry, Location and Skills
$168,534
Avg. Yearly Salary

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VP of Product Marketing
$168,534.00 (Careerbuilder est.)
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Job ID: 593861

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