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Senior Associate Brand Marketing, Strategy & New Business Models at Nestle

Senior Associate Brand Marketing, Strategy & New Business Models

Nestle Arlington, VA Full-Time

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestl is the place for you. Nestl USA is one of seven operating companies that make up Nestls presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

Were determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

POSITION SUMMARY:

Come join the Bakery Sweet Divisions in a newly created entrepreneurial team to scale Toll House Cookie Delivery a new and exciting high-growth, on-demand DTC (direct to consumer) business model.

Nestle Toll House has successfully piloted a new business model in Toll House Cookie Delivery , providing on-demand access to freshly baked cookies through delivery apps like UberEats and DoorDash. Were energized by the pilots success and are now building and executing a national expansion strategy.

In this position, youll be empowered as the end-to-end lead of consumer engagement (digital communications strategy), product innovation, and project leader (with PM support) to achieve our objective of #1 market share in a new category beyond traditional retail. This role provides a unique opportunity to leverage a variety of marketing skill sets across base business management, product innovation + commercialization, and consumer communications, while working with CPG expert and tech start-ups.

Were seeking an action-oriented self-starter with proven marketing fundamentals, high curiosity, and a strategic mindset to help expand this exciting new DTC business model. The ideal candidate will be excited to unpack ambiguity in a high-growth space, developing action plans to meet objectives and drive for results. A strong candidate will be able to leverage analytical and story-telling skills to develop and implement fact-based recommendations.

RESPONSIBILITIES:

New Business Model Expansion ( Toll House Cookie Delivery ) Own Consumer Engagement (Digital Communications), Product Innovation, and other strategic workstreams.

  • In collaboration with cross-functional and external experts, act as end-to-end lead of:

  • Consumer Engagement: Build and execute digital strategy to drive awareness, trial, app downloads and loyalty for Toll House Cookie Delivery.

  • Product Innovation: Partner with culinary experts to refine, build and commercialize our portfolio of delicious, freshly-baked Toll House Cookies and adjacent indulgent menu items.

  • Pilot Location General Manager: In collaboration with cross-functional and external experts, act as end-to-end lead to manage business model pilotperformance through idea generation and validation with live-in market performance tests across the 4Ps (product, pricing, promotion, placement).

  • Project Initiatives: Lead project initiatives with internal cross-functional groups and external agencies to ensure business model is optimized for expansion.

  • Partner with external agencies to gather custom and syndicated data for analysis and share findings internally to develop a deeper understanding of the demographics, psychographics, and behavioral drivers of our consumers in a new occasion to inform business model expansion product innovation and consumer engagement (digital communications strategy).

  • Prepare, present and sell-in fact-based recommendations to senior management, cross-functional partners, and external stakeholders,

REQUIREMENTS:

  • Bachelors Degree in Business, Marketing, or related field is required; MBA is strongly preferred.

  • Minimum of 4 years of work experience in consumer marketing with concentrated efforts in brand base management, innovation and renovation, and consumer engagement (communications).

  • Base Marketing - Proven track-record of synthesizing myriad data sources into insight, predictions, and commercial action.

  • Product Marketing (Innovation & Renovation) - experience leading and fostering collaboration with cross-functional teams and external agencies to develop and commercialize new products.

  • Consumer Engagement (Communications) Marketing experience working with internal and agency partners to brief, develop and launch consumer marketing plans to drive awareness, trial and loyalty.

  • Strong ability to present strategies and make recommendations to senior management.

  • Entrepreneurial and action-oriented mindsetconsistent demonstrating a desire to solicit feedback, embrace failure, and learn and adapt quickly.

  • Experience within the Consumer Packaged Goods Industry (CPG) preferred.

76633736

Employee Referral $3,000

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestl. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestl seeks such skilled and qualified individuals to share our mission where youll join a cohort of others who have chosen to call Nestl home.

The Nestl Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [ Email address blocked ] - Click here to apply to Senior Associate Brand Marketing, Strategy & New Business Models or please dial 711 and provide this number to the operator:

1-800-321-6467
.

This position is not eligible for Visa Sponsorship.

Recommended Skills

  • Analytical
  • Brand Identity
  • Business Management
  • Commercialization
  • Communication
  • Consumer Packaged Goods
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