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TikTok Shop - Strategy Lead - Seller ...

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TikTok Shop - Strategy Lead - Seller Incentives

TikTok Seattle, WA (Onsite) Full-Time
Responsibilities

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team:
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth can not be underestimated. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. We are looking for a resource planning & analytics associate for our newly formed team.

Roles & Responsibilities:
- Develop and execute comprehensive ecommerce resource planning strategies with a specialization in incentive design, including goal/budget setting and performance review.
- Monitor and track key performance indicators (KPIs) related to merchant incentives, such as conversion rates, incremental GMV growth, and merchant satisfaction, providing regular reports and insights to stakeholders.
- Continuously monitor and evaluate the effectiveness of merchant incentive programs, recommending and implementing adjustments to maximize their impact.
- Work closely with the operations teams to ensure clear communication of the objective, design, and execution of the incentives.
- Work closely with the finance team to analyze the financial impact of merchant incentive programs and optimize resource allocation based on ROI analysis.
- Work closely with the product teams to ensure seamless integration and functionality of merchant incentive programs.
- Conduct market research to identify industry trends and benchmarks for merchant incentives, staying informed about emerging best practices.

Qualifications

Minimum Qualifications
- 4+ years experience of strategic and analytical experience at leading tech companies.
- 4+ years experience of leading teams of 5+ direct reports
- Strong analytical skills and familiarity with data analysis tools such as Tableau, Power BI, or SQL
- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
- Familiarity with financial analysis and ROI calculations related to incentive programs.
- Excellent communication skills, with the ability to present complex data in a clear and concise manner.
- Detail-oriented with strong organizational and project management skills.

Preferred Qualifications:
- Proven expertise in the e-commerce industry, preferably 3P marketplace models, with resource management or seller incentives experience.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

Recommended Skills

  • Analytical
  • Attention To Detail
  • Calculations
  • Communication
  • Creativity
  • Data Analysis

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