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Company Contact Info
8100 Denmark Road
Charlotte, NC 28273
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Social Media Specialist
The Cato Corporation • Charlotte, NC
Posted 8 days ago
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The Cato Corporation, a leading specialty retailer of value-priced women’s fashion apparel with corporate offices located in Charlotte, North Carolina, operates three concepts: Cato, It’s Fashion and Versona. The Company has over 1,300 stores throughout the United States and a diverse workforce of approximately 10,000 associates. The Company’s stock is traded on the NYSE under the symbol “CATO”.
Cato is seeking a social and tech-savvy professional who will be responsible for creating and maintaining a strong online presence for the company’s brands. This role implements the company’s online marketing strategies through its social media accounts. The ideal candidate should have a passion for developing engaging content with an interest in communicating the latest trends in women’s fashion.
The position will be responsible for maintaining and optimizing all social media channels; updating social channels with appropriate content; monitoring online media for brand coverage; representing and responding on behalf of each store brand in appropriate brand voice; managing multimedia content; maintaining social media editorial calendars for each brand; writing and editing copy for social media channel distribution; reporting on social media activities and usage statistics; reviewing competitors social media sites regularly to stay current on online trends; creating and maintaining relationships with influential fashion media and bloggers; brainstorming and facilitating creative new marketing ideas and strategies; and assisting the eCommerce department with special projects.
The ideal candidate will possess a 4 year degree in either Marketing, Advertising, Public Relations, Communications or Journalism and have a minimum of 3 to 5 years in-house or agency experience; strong copy writing skills; social media/web site management experience; knowledge of social media platforms, Microsoft Office, Adobe Creative Suite and internet programs; the ability to coordinate and control numerous projects simultaneously with accuracy and attention to detail; strong organization and management abilities; excellent communication skills, both written and oral; familiarity with online marketing strategies and digital marketing channels; and the ability to deliver creative content through text, image and video. Retail experience is a plus.
The Cato Corporation offers competitive salaries and excellent benefits including Medical/Dental/Life Insurance package, 401(K) Retirement Plan, Flexible Spending Plan, Stock Purchase Plan and more! Please send resume, including salary history and writing samples with social campaign or posting examples to (or other examples of past work) to: The Cato Corporation, Attn: Recruitment, PO Box 34216, Charlotte, NC 28234. Fax to (704) 551-7246 or email to [Click Here to Email Your Resumé]. EOE/Drug Testing.