Marketing Communications Lead
This position works with global partners and is consultative in building out campaign strategies across multiple channels including digital, print and multi-media that vary in scope and scale. He/she will utilize strong project management skills in a highly-matrixed organization. This position will be accountable for ensuring brand adherence and overall project management in the creation of impactful, high-quality deliverables, on time. He/she will also utilize metrics and best practices to optimize campaign performance.
Lead intake meetings, consult and guide partners (global and regional) in building out customer centric, integrative campaigns that drive strategy across multiple channels and vary in scope and scale.
Take a digital centric approach to ensure digital best practices are implemented and are inclusive of content that drives desired actions and positive customer experiences. Is a digital marketing champion.
Support planning, coordination and execution of highly complex communications (projects/campaigns) and the production of global collateral materials
Project manage from start to finish ensuring quality and brand adherence is integrated in communication projects, timelines are met and full usage of MRM.
Consult, clarify and provide expertise on partner requirements. Make recommendations of the most effective marketing channels to reach target customers that will help them meet their business objectives.
Work with internal and external resources (designers, multimedia, digital, copywriter/editor, events, legal, regulatory, quality, medical affairs) to drive projects through the process efficiently and effectively.
Ensure work done by teams meet partner requirements and is of high quality, prior to presenting it to partners and submitting for review.
Identify areas for improvement and lead development of countermeasures and sustainable solutions
¿¿¿ Bachelor¿¿¿s degree in field (marketing, communications, journalism, English or related field) with 9+ years of experience OR Master¿¿¿s degree and 7+ years of experience
¿¿¿ Digital campaign creation with measurable results (email/landing page, web, A/B testing)
¿¿¿ High energy, self-starter with bias for action and sense of urgency
¿¿¿ Able to perform exceptionally well in a fast based, metrics driven environment
¿¿¿ Proficient writing, grammar and editing skills
¿¿¿ Excellent attention to detail
¿¿¿ Skilled communicator, excellent interviewing and listening skills
¿¿¿ Good knowledge of AP writing style
¿¿¿ Technically proficient in Word, Excel, PowerPoint, etc.
¿¿¿ Verifiable track record of success
¿¿¿ Ability to manage multiple projects that vary in complexity
¿¿¿ Experience in related service oriented field (i.e. internal/external ad agency)
¿¿¿ Experience with marketing tools, SEO, website analytics tools, )
¿¿¿ Worked at a large organization
¿¿¿ Experience working in a scientific industry (healthcare, IVD, Medical Device, Life Science, or other scientific industry)
¿¿¿ Demonstrated competency using a project management tool
¿¿¿ Worked with global clients
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