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Paid Media Specialist

Three Point Solutions, Inc. Minneapolis Contractor
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Paid Media Specialist – 19724

Contract opportunity through 4/30/2020

Responsibilities may include the following and other duties may be assigned:
• Member of digital paid media team responsible for planning, executing and optimizing paid media buying strategy and paid media use across our Groups/Regions to maximize return on paid media investment, leveraging our global scale as makes sense
• Plan and present media plans primarily focused on paid search, paid social and display tactics
• Identify new and innovative paid digital opportunities that support business partner goals
• Work with key digital paid media vendors, e.g. Google, Facebook, LinkedIn – proficient in use of platforms
• Provide support and recommendations to Groups/Regions on optimizing digital paid media buying and mix, including supporting measurement strategies and execution
• Work interactively with key contacts in Groups/Regions on a day-to-day basis on campaign design and communication channel strategies and execution
• Leverage experience to engage with Groups/Regions on digital paid media optimization, design & execution of omni-channel campaigns, use of paid media to drive demand generation, campaign and paid media channel performance analytics and tracking, paid media budget development and tracking
• Provide support on project management and analytics as it relates to digital paid media and campaign optimization to Groups/Regions
• Analyze digital paid media spend mix and strategies to help us get higher ROI on spend
• Help oversee and implement initiatives to drive higher ROI on digital paid media spend

COMPETENCIES:
• Proficient
• Paid Media
• Online Advertising
• Campaign Performance Analysis
• Digital Media
• Campaign Optimization
• Paid Search Campaigns

OTHER REQUIREMENTS:

• Bachelor’s degree
• 3+ years of relevant experience in digital paid media optimization and omni-channel campaign execution
• 3 years of hands-on digital paid media planning, campaign execution and optimization
• 3 years experience managing all aspects of paid search and paid social programs
• 3 years experience managing display media buying via direct and through DSP’s
• 3 years experience managing budgets and media planning processes
• Working knowledge of ad management platforms, preferably Adobe Ad Cloud

Recommended skills

Contextual Advertising
Online Advertising
Analytics
Campaigns
Performance Analysis
Demand Generation
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Job ID: 19724

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Since 2003, our agency has been in the business of providing contract staffing, contract-to-hire, and direct placement services for client companies in the Medical Device, Life Science, Healthcare, IT and Financial Industries.  Our success has been built on aligning our clients with the right resource at the right time and our personalized, flexible approach enables us to meet and exceed our client needs.

Let the recruiters of Three Point Solutions take care of your staffing and recruitment needs. We work on a national basis and specialize in health, finance, retail, manufacturing and medical device industries.  So whether you're a professional looking to make a strategic career move or a company looking to hire talent that will add the greatest value, our recruiting team will make your needs our highest priority.

We are a federally certified HUBZone™ Company and  a proud member of the Small Business Association™ (SBA).  Partner with us to meet your Diversity spend goals.

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