First Brands Group, LLC is the parent company of many of the automotive industry's most recognizable OEM and Aftermarket brands. First Brands Group is a privately held organization and leader in automotive repair and maintenance products. Headquartered in Cleveland, Ohio with operations found around the globe, we are a team of professionals dedicated to building profitable, enduring growth among all our customers with an unrelenting drive to exceed customer’s expectations.
The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.
Marketing Manager helps defines programs and communications strategies to reach business goals.
Marketing Manager identifies and executes actions/activities to deliver strategies, and analyzes progress and results to measure the effectiveness of actions for all internal and external stakeholders
Direct contact and lead with agency partners on brand positioning marketing & advertising
Includes digital/social, packaging, sponsorships, licensing agreements, and promotional activities across filtration brands.
Collaborates with product managers and legal team to drive programs to support the brand, customer, sales goals.
Drives demand filtration brands and branded programs by collaborating with category team members to analyze market trends, product portfolio and develop tools to educate customers and the sales team
North American focused on supporting key filtration growth across US and Canadian markets. As needed collaborates with the Mexico marketing team.
Develop and manage annual budget-based company guidelines/objectives
Develop national programs/promotions that support the objectives established in cooperation with key customers and First Brands Group.
Cross-brand collaboration with key team members on corporate events Sales Meetings, WD Meetings, AWDA, AAPEX, SEMA, and similar meetings.
As needed attend industry conferences and trade shows
Education: Bachelor’s degree in Marketing, Business or another related field. MBA a plus
Experience: 7+ years’ experience in marketing and brand management, executing strategic marketing plans designed for business growth
3+ years’ experience in the automotive or automotive aftermarket business
Automotive aftermarket experience a plus, relevant product knowledge and knowledge of customer business
Market research experience
Required Skills: Strong written and oral communication
Strong organizational and budget management skills
Self-Starter - Analytical, Leadership acumen to focus, collaborative nature, manage to grow internal and external team members
Team Player - Ability to work with cross-functional teams
In-depth knowledge of social media channels and targeted digital platforms
Strong project management skills
PowerPoint presentation development and presentation skills, excel and experience with Adobe Creative Suite
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status
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