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Associate Digital Marketing Manager (Commercial)
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The Associate Digital Marketing Manager is responsible for helping plan and execute digital marketing campaigns for Life Fitness's commercial customer segments. This role will support growth-focused digital marketing efforts that build on our legacy as a leading fitness equipment manufacturer and increase market awareness in our digital content and connected fitness solutions offerings.
The successful candidate will be a passionate, creative digital marketer with a proven track record of launching digital campaigns that drive measurable results. The campaigns you will develop will drive global awareness, qualified leads for our sales team and direct to consumer revenue via our ecommerce site.
KEY OBJECTIVES
- Develop and provide expertise on our commercial customer segment, their needs, challenges, influences and preferred digital “hangouts”
- Execute inbound marketing activities (keyword research, on-page SEO, thought leadership content development, organic social, marketing automation) to attract and build a trusted relationship with your customer segment
- Help plan and evaluate creative, data-driven campaigns to move users through the full funnel via paid channels including SEM, display advertising, retargeting and paid social
- Help develop content assets for campaign deliverables (blog posts, white papers, case studies, product detail pages, ad creative, etc.) via internal and external resources
- Ongoing campaign optimizations, including ad, landing page testing and execution and analysis of A/B tests
- Manage marketing automation campaigns that generate leads, nurture customers through the customer journey, and create a connection with our customers
- Work with various analytics and data sources to track and analyze campaign effectiveness to determine ROI and go-forward plans
- Create and optimize product detail pages assigned to your customer segment to effectively tell the brand, product and customer-benefit story to maximize conversions
- Collaborate with global marketing team to tell consistent brand and product story to target customer segment across international markets
- Work with sales and product teams to develop promotions for assigned customer segment(s)
- Work with other customer segment managers to implement cross-brand and product strategies and tactics to continually improve and enhance digital marketing efforts
QUALIFICATIONS – REQUIRED:
- Bachelor's degree in marketing or related field
- 3-5 years digital marketing experience for commercial customers, preferably in an ecommerce-related business
- Prior experience with content marketing and inbound marketing for B2B businesses, ideally in the durable goods/electronics/product manufacturing space
- Exceptional communication skills - written, verbal, and presentation - with a proven ability to keep information flowing amongst internal stakeholders
- Comfort navigating fast-changing, occasionally ambiguous environments with a willingness to take risks, ability to consider novel, untested approaches to drive innovative solutions
- Comfort working in a multi-time zone environment with a proven ability to multi-task and manage multiple projects / deadlines simultaneously
- Proficient in Google Analytics and comfortable with a data-driven approach to assessing marketing performance
- Proficient with MS Office Suite / experience in an O365 environment
QUALIFICATIONS - PREFERRED:
- Prior SEO, email marketing and marketing automation experience
- Familiarity with Pardot a plus
- Prior experience partnering with creative agencies and coordinating marketing activities
- Experience evaluating paid media performance (SEM, display advertising, retargeting, paid social)
- Connection to or passion for the fitness industry with product knowledge is a plus
- Global marketing experience a plus
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