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General Manager of Sales & Marketing

SMV Recruiting, LLC Boston Full-Time
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SMV Recruiting, LLC has an outstanding client who is looking for a General Manager of Sales & Marketing.  Our client is a young, dynamic, fast growing start-up organization in the heart of Cambridge. They are fun, cutting edge and are seeking to be disruptors in the craft beverage industry!  As such, they need an innovative leader with creative, analytical, and strategic acumen coupled with the strong business intellect necessary for taking the brand to the next level. This is a unique opportunity to build upon an already highly respected brand and amplify and scale its reach and connection to its target market!

The General Manager Sales & Marketing will be accountable for building and driving an A+ team and helping achieve annual revenue targets. The ideal candidate will possess tremendous leadership and communication skills and have a proven track record in innovative and traditional campaigns across a broad spectrum of marketing channels. This person will play an important role on Archer Roose’s leadership team and will work collaboratively across our businesses and functions.


  • Own the vision, strategy, budget and execution for all marketing initiatives
  • Lead growth marketing, brand marketing, customer marketing, PR/Comms & partnerships, and creative to ensure consistent and flawless execution of the brand across all customer touchpoints
  • Drive the vision for team growth and create an efficient organizational structure, providing leadership, inspiration and coaching to all teammates
  • Drive all new business development
  • Work closely with the sales departments to align sales and marketing strategies
  • Optimize a substantial brand and performance marketing budget across digital and traditional channels ensuring the right media mix, attribution and efficacy
  • Responsible for the continuous development of AR’s differentiated brand and voice to increase awareness, loyalty, uniqueness, and relevance
  • Lead the team in consistently striking the balance of process and rigor versus speed and flexibility
  • Monitor competitive marketing activities
  • Build strong relationships with all respective counterparts including sales, design, operations and product leads and provide clear communication across the entire organization
  • Bachelor s Degree and advanced knowledge of new Marketing trends and methodologies
  • 10+ years of senior marketing leadership experience, preferably with experience at a rapidly growing consumer-facing brand with a focus on scaling where brands are really relevant
  • Experience creating a marketing strategy with a very limited and confined spend budgets
  • Experience in building, developing and redefining brands, experiences and services with special focus on sustainability
  • Outstanding leadership and people management skills with the ability to successfully motivate and challenge a team of talented and creative people at all levels of the organization
  • Strong understanding of the three-tiered system with experience in wholesale channel marketing.
  • Highly analytical; able to make data-driven decisions and establish effective metrics to approach marketing strategy and spend
  • Deep knowledge of attribution models and media mix marketing
  • Possess a strong work ethic with a drive to succeed
  • Ability to process a vast amount of information and understand and prioritize competing business needs
  • Ability to work in a fast-paced environment where continuous innovation is critical

Recommended skills

Marketing Strategies


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General Manager of Sales & Marketing
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