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Digital Marketing Strategist

PLS Logistics Services Cranberry Township Full-Time
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Job Summary

Responsible for the overall development and execution of the digital marketing strategy to support the organization’s marketing and sales goals. 

Overall focus of position will involve the following: 

      Planning, development and execution of digital programs and campaigns including online advertising, web site strategy and design, social media, SEO, and deliverables 

      Lead ongoing management of digital touch points 

      Email marketing and reporting 

      CRM automation and optimization 

      Examine and analyze site traffic

      Marketing automation 

      Create website and online content 


      Develop and execute integrated digital marketing campaigns utilizing a range of techniques including SEO/SEM, PPC, email marketing, marketing automation, and social media

      Devise short and long-term strategies to drive online traffic and lead generation to the company web properties

      Create and execute data-driven, dynamic campaigns and deliver highlytargeted/segmented audience development campaigns, lifecycle messages, retention/reactivation programs, and loyalty building communications by executing dayto-day activities of retention marketing efforts, including email and push marketing.

      Aid in the building and maintenance of our social media presence

      Improve the usability, design, content, and conversion of the company web properties

      Measure and report monthly performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

      Develop and execute successful digital marketing initiatives including web, social media and email campaigns in support of corporate objectives.

      Proactively recommend new digital strategy, tactics, and projects that will amplify and improve our online presence and support growth strategies

      Identify new industry trends and technologies that impact digital marketing and translate these opportunities into actionable marketing plans

      Monitor and analyze ongoing campaigns to ensure success and continuous improvement. 

      Experience working with the Adobe Creative Suite (Photoshop, Illustrator, InDesign,

& Dreamweaver) 

      Bachelor’s degree or equivalent 

      Ability to prioritize, multitask and communicate effectively verbally and in writing with peers, customers, and supervisors is a must

      Proficient in Microsoft Office products 

      Knowledge of Google Analytics, certificate preferred 

      Familiarity with web design and content management systems preferred 

      Agency experience preferred 

      HubSpot, Pardot, MailChimp knowledge preferred 

      Solid understanding of scripting languages such as Javascript, HTML5, jQuery XML, ad CSS is highly preferred 

      Experience working with the Adobe Creative Suite (Photoshop, Illustrator, InDesign,

& Dreamweaver) 

Recommended skills

Email Marketing
Online Advertising
Digital Marketing
Search Engine Optimization
Marketing Automation
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