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Website Developer/Media Marketing Specialist job in De Pere at Washworld, Inc

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Website Developer/Media Marketing Specialist at Washworld, Inc

Website Developer/Media Marketing Specialist

Washworld, Inc De Pere, WI Full Time
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Job Description:

Position involves website design, understanding of creating and maintaining websites, designing engaging and responsive landing pages, proficiency with prioritizing needs, reviewing and analyzing site for areas that can be improved and optimized. Use graphic design skills in web design, social media and marketing materials. Proficiency with social media platforms including Facebook, Twitter, Linked In, YouTube and ideally, the platforms to manage them such as Hootsuite. Position also includes knowledge of social marketing and behavior change principles, particularly when social media is part of a larger strategy.


Reports To:

Marketing Manager


General Skills:


Excellent communication skills


Creative approach to the marketing strategies of the company


A thorough knowledge of the social media circle, its techniques and tools and how it functions


Good eye for detail, analysis, interpretation and prediction of market trends


Good networking abilities


Computer Skills:

MS Word, MS Excel, MS Access, MS Publisher, MS PowerPoint, MS Outlook, Internet Software, Adobe Creative Suite and Dreamweaver

Education:

Associate Degree in Marketing or Communications

The duties and responsibilities of this job consist of the following features.

Website

     Maintaining and updating the Washworld website

Creating the design and layout of Washworld Distributor’s websites


Designing engaging and responsive landing pages, creating webpages that are user friendly, effective and appealing


Keeping up to date with recent technological and software developments


Developing skills and expertise in appropriate software/programming languages such as HTML and Javascript


Knowledge of Duda Web Design Platform preferred


Working knowledge of SEO practices and experience with website optimization tools


Gather and review analytical data, SEO strategy, developing and maintaining Google Ads campaigns, preparing detailed strategy reports


Ability to think creatively, strategically and identify and resolve problems


Identifying powerful, relevant keywords to drive the most valuable traffic, filling website with effective keywords


Analyzing keywords and SEO techniques, keeping updated on SEO strategies, researching and implementing content recommendations for SEO success


Develop and support online administrative tools, including and not limited to equipment order forms, special request documentation, change order forms, etc.


Develop and support online parts ordering system

Social Media

Evaluating the customer base and creating a social media marketing strategy in order to gain publicity for the company


Promoting the brand value of the product in the social media circles by incorporating suitable marketing strategies


Continuously evaluating the changing market trends and applying new strategies according to the changes


Hold strategic discussion with the management of the company to bring them up to date with the social media marketing of the company


Thinking of new and innovative marketing ideas that will interest people, who are in the social circles


Shares a role in conjunction with the Marketing Manager and Sales Department in planning and preparing for the various marketing and advertising venues but not limited to:


International, National and Regional trade show planning and preparation


New Product Development and Existing Product Improvement


Website Design and Maintenance


Preparation and planning for Annual Sales, Distributor and Customer based meetings or functions


Strategic short term and long term planning for Brand Identification and Product Imaging


Steward the Washworld Brand globally to include customer satisfaction with the Washworld buying experience, supporting customer satisfaction efforts of other Washworld elements throughout the process of fulfilling the Washworld pledge to provide the most user friendly, technologically reliable touch-free in-bay automatic carwash system available.

Recommended Skills

  • Brand Identity
  • Communications
  • Create Strategy
  • Develop Compelling Content
  • Networking
  • Social Media Marketing
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