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Associate Marketing Manager

High Bridge Consulting Newark Contractor
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Responsibilities include:

  • Managing the details of highly visible features with an always-on, holistic sensitivity to our multi-faceted customer experience, which varies by member type, tenure, device, and geolocation
  • Curating a thoughtful, zeitgeist-aware member experience
  • Conceiving and executing customer-facing programs and promotions
  • Building promotional pages, emails, and action incentives using our proprietary tools
  • Testing and optimizing to improve content discovery
  • Using data and analytics to inform campaigns, report on results, and drive innovations
  • Build documentation archive of best practices and test results
  • Support internal partners' promotional campaigns


Basic Qualifications

  • Minimum of 4 years' experience in online marketing/merchandising
  • Strong organizational skills with the proven ability to handle multiple projects and move quickly and proactively to deliver results
  • Strong analytical capability and experience managing success metrics
  • Experience guiding the development of promotional creative assets
  • Proficient in MS Office, with demonstrated ability to pick up new/proprietary tools
  • Passion for media

 
Preferred Qualifications

  • Experience with A/B testing
  • Passion for books
  • Media industry experience
  • Basic HTML skills and a general understanding of web development

Recommended skills

A/B Testing
Best Practices
Metrics
Merchandising
Campaigns
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