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Marketing Specialist

J. Morrissey & Co. Enfield Full-Time
$34.00 - $40.00 / hour
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Under direct supervision assist in multiple areas of marketing which may include: advertising, market research, direct marketing, product positioning, ecommerce marketing, data gathering, data analysis, and preparation of presentation materials, etc. May proofread, copy, and coordinate the production support of proposals, graphics, brochures and special projects including inventory management and material mailings as required.

Skills:

Our Client is looking for self-driven individuals that are passionate about both the marketing, and using data and analytics to help drive business results in the financial services arena specifically targeting financial advisor lead generation efforts.  The Analyst will play a key role in managing, understanding, and generating insights from a multitude of data sources.  Ultimately helping to support strong data and insight based advisor strategies and lead generation efforts. 

Essential Duties and Responsibilities:

  • Combine different data sources including segmentation data, lead generation data, CRM data,  discovery data, to analyze and arrive at advisor strategies.  
  • Create marketing & business-centric analyses covering all communication channels
  • Work with a cross-functional team to identify marketing optimization opportunities, including insightful recommendations to improve performance
  • Organize and structure performance related data from a variety of sources (paid media, social platforms, web analytics solutions, 3rd party data providers)
  • Proficient in the use of data tools which may include MS Excel, MS Access, SQL, Alteryx, Python, Tableau
  • Ability to join large internal datasets with complementary 3rd-Party data
  • Ability to partner with BI Data Analysts & Database Developers to create and transfer large data extracts
  • Ability to effectively apply marketing concepts to segment large datasets and gain actionable intelligence
  • Create reporting interfaces & dashboards to visually demonstrate performance
  • Generate data tracking strategies and implementation parameters
  • Maintain fluency in relevant analytics and interactive technologies
  • Effectively present analysis (verbal and written) for project teams and business leaders
  • Added skills that would be a plus but not mandatory are some capabilities in helping to stand up data infra structure as this is a newly established
   
Education: Basic Qualifications:
  • Bachelor's Degree
  • 3+ years retirement business experience
  • 3+ years experience in data analytics
  • Detail Oriented with good organizational skills
  • Good Communication skills both written in verbal
  • Authorized to work in the United States without sponsorship now or in the future

Skills required

Use Statistical Method
Data Analysis
Provide Insight
Analyze Performance Report
Make Strategic Recommendation
Analyze Statistical Data

Location

Salary Details

Based on Job Title, Location and Skills
$37
Below Avg. Average Above Avg.

Career Path

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Marketing Specialist
$34.00 - $40.00 / hour
Estimated Salary: $81K
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J. Morrissey & Company is a Hartford, Connecticut based full-service recruiting, human resources consulting and management firm.

Originally established in 1986 to support America’s fifth largest financial center, Greater Hartford, J. Morrissey & Company evolved into a comprehensive, multi-dimensional firm serving diverse disciplines with a broad range of human resource services.

Today, J. Morrissey & Company serves over 900 small, medium and large companies, professional corporations and institutions.

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