Icon hamburger
Briefcase

Create Job Alert.

Enter your email below to save this search and receive job recommendations for similar positions.
Thank you. We'll send jobs matching these to
You already suscribed to this job alert.
No Thanks
US
What job do you want?

Create Job Alert.

Get similar jobs sent to your email

Apply to this job.
Think you're the perfect candidate?
Apply Now
Thumsup

You’re being taken to an external site to apply.

Enter your email below to receive job recommendations for similar positions.
Paid Media Digital Marketing Manager at Modis

Paid Media Digital Marketing Manager

Modis Washington, DC Contractor
$0.00 - $40.00 / hour
Apply Now

Create Job Alert.

Get similar jobs sent to your email

We are seeking a Paid Media Marketing Manager for a one-year contract opportunity (remote now), based in Washington, DC.


Our client is seeking an individual who is experienced in digital advertising strategy and operations, and highly motivated with a diverse background in digital advertising vendor and campaign setup/management/optimization (ie: DV360 and Google Ads, Native Advertising, Social Media) to lead towards optimal performance (on-site actions).


This position is fast-paced and data intensive, with management of tracking and reporting and application of optimization techniques that leverage multiple data points. The successful candidate will demonstrate exceptional skills in developing campaigns that support objectives and meet target audience needs, understanding priorities, be extremely organized; with great attention to detail, able to leverage their technical and optimization skills. Diligence and follow-through in working with team members is important. Candidate must have technical marketing knowledge of pixels.


Qualifications

• Proven ability to accommodate evolving responsibilities, competing priorities and changing needs of client/department.

• Strong decision-making, organizational, planning and problem-solving skills.

• Bachelor's degree or equivalent work experience
• At least 5 years of digital advertising experience creating and executing programmatic campaigns (including display, native, and video ads)
• Experience with various deal structures including CPM, CPA, CPC and knowledge of the unique nuances and structural characteristics of campaigns.
• Proficient with DSPs (DV360, Adobe), DMPs (Adobe, LiveRamp) and Ad Servers (Campaign Manager)
• Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, look-a-like, etc.
• Google Marketing Platform Skillshop Certifications preferred
• Campaign Manager
• Display & Video 360
• Google Ads Display
• Experience with paid social platforms (Facebook/Instagram, LinkedIn) • Must be proficient in Microsoft Office products such as Word, Excel and PowerPoint
• Advanced Excel a plus (pivot tables, vlookups, index/match, etc.)

Responsibilities
• Lead the strategy and execution of new programmatic and direct-buy advertising campaigns, including the day-to-day management of trafficking and optimizing ads
• Research target audience needs to understand best positioning of  resources
• Lead optimization of a variety of paid media that could be purchased on a CPM, CPC, CPL, CPA, or CPV basis.
• Collaborate with internal stakeholders during pre-launch phase, including but not limited to campaign strategy, key objectives and KPIs, forecasting, capability consultation, and campaign infrastructure pre-planning
• Source new marketing vendors to test for purposes of innovation, improved marketing operations, or campaign performance.
• Manage vendor relationships
• Implement conversion and tracking tags that align with goals and KPIs.
• Capture and report costs and value resulting from campaigns.
• Ensure quality control of campaigns and that campaigns stay on budget.
• Provide ongoing optimization and recommendations throughout the duration of the campaign, keeping stakeholders apprised of updates. • Translate data into actionable insight relevant to marketing program objectives.

Recommended skills

Digital Marketing
Digital Media
Execute Strategy
Marketing Planning
Search Advertising
Social Media
Apply to this job.
Think you're the perfect candidate?
Apply Now

Help us improve Careerbuilder by providing feedback about this job: Report this job

Report this Job

Once a job has been reported, we will investigate it further. If you require a response, submit your question or concern to our Trust and Site Security Team

Job ID: DIGMARK

Careerbuilder TIP

For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. Learn more.

By applying to a job using Careerbuilder you are agreeing to comply with and be subject to the Careerbuilder Terms and Conditions for use of our website. To use our website, you must agree with the Terms and Conditions and both meet and comply with their provisions.