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Senior Product Marketing Manager

DAT Solutions, LLC

Seattle, WA

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JOB DETAILS
JOB TYPE
Full-time, Employee
SKILLS
Accidental Death and Dismemberment (AD&D), Accounting, Analysis Skills, Banking Services, Billing, Brokerage, Business Skills, Business-to-Business (B2B) Marketing, Campaigns, Cargo/Freight, Cash Flow, Communication Skills, Competitive Analysis/Strategy, Cost Control, Cross-Functional, Customer Conversion, Customer/Client Research, Demand Generation, Email Marketing, Employee Assistance Plan, Finance, Flexible Spending Accounts, Insurance, Lead Generation, LifeTime Value (LTV), Logistics, Market Entry Strategy, Market Segmentation, Marketing, Marketing Strategy, Marketing/Promotional Messaging, Marketing/Sales Collateral, Organizational Skills, Pager, Performance Analysis, Process Improvement, Product Development, Product Marketing, Product Positioning, Product Pricing, Product Strategy, Project/Program Management, SQL (Structured Query Language), Sales, Sales Closing Skills, Startup, Stock Purchase Plans, Strategic Planning, Team Player, Transportation and Logistics, Trucking
LOCATION
Seattle, WA
POSTED
30+ days ago
About DAT

Discover your future at DAT Freight & Analytics, where innovation meets impact. For over four decades, DAT has been at the forefront of transportation and logistics, helping businesses move freight with greater efficiency and confidence. We are a technology company that removes uncertainty from freight for truckers, brokers, and shippers every day. Our advanced tools and data intelligence empower professionals to make smarter decisions, optimize costs, and operate more successfully. Through the industry's largest digital freight marketplace and insights derived from over $1 trillion in freight transactions, we provide the mission-critical information that keeps supply chains running smoothly across the country. DAT is proud to be an award-winning workplace that fosters innovation, celebrates success, and values professional growth. With strategic offices in Beaverton, Oregon, Denver, Colorado, Springfield, Missouri, and Bangalore, India, our teams collaborate to solve the transportation industry's most complex challenges. Ready to shape the future of freight technology? Learn more atdat.com/company.

Application Deadline:1/30/2026
About Outgo
At Outgo, we're building a fintech platform that fundamentally understands a trucker's business and optimizes cash flow to help them save money and grow. We're a vertical banking solution that handles invoicing, accounting, factoring, and banking all in one place, revolutionizing money management for trucking companies so they no longer face exorbitant rates, hidden fees, or long contracts.

Recently acquired by DAT (the leading freight marketplace with over $1 trillion in transactions), we're experiencing a unique moment: we operate with the agility and mission-driven culture of a startup, backed by the resources and customer base of an industry leader. We're a 40-person team that loves building products that put our customers at the center of everything we do.

The Opportunity

We're looking for our first marketing hire, a builder who will establish the marketing function from the ground up at Outgo. This is a rare opportunity to shape the marketing strategy and execution for a high-growth fintech while collaborating with DAT's established marketing organization and leveraging their extensive carrier network.

You'll be instrumental in driving awareness, demand generation, and product positioning as we scale our platform. If you thrive in ambiguity, love rolling up your sleeves, and want to make a tangible impact on truckers' livelihoods, this role is for you.

What You'll Do


Bridge marketing efforts across Outgo and DAT, facilitating projects that span both organizations' product, revenue, and marketing teams
Drive positioning and messaging that differentiates Outgo in the market and resonates with trucking companies
Develop and execute demand generation campaigns in partnership with the relevant marketing services teams including email marketing, performance ads, and in-product lead generation leveraging DAT's carrier base
Lead pricing and packaging strategy in collaboration with Product and Finance teams
Create sales enablement materials and collateral that help close deals (pitch decks, battle cards, case studies, one-pagers)
Manage cross-functional marketing projects across Product, Sales, Customer Success, and DAT marketing teams
Generate market insights through competitive analysis, customer research, and segmentation to inform product and go-to-market strategy
Drive continuous experimentation across channels, optimizing campaigns and landing pages based on data and performance
Distill marketing performance and analytics data into key insights to drive strategic direction
Own the end-to-end customer lifecycle strategy, aligning messaging, in-product touchpoints and engagement models across the full revenue journey
Develop segmentation and targeting strategies that maximize conversion and customer lifetime value

The Skills and Experience You'll Bring


Senior-level product marketing experience with proven ability to drive business results
Strong analytical and data skills with comfort working alongside data teams (SQL knowledge is a plus)
Product-led growth experience and understanding of in-product conversion strategies
Exceptional project management skills with ability to coordinate complex initiatives across multiple teams and organizations
Builder mentality who thrives in small team environments where execution is paramount
Highly autonomous self-starter who identifies opportunities and drives projects to completion
Collaborative cross-functional partner skilled at bridging Product, Sales, and Marketing teams
Startup/high-growth experience preferred
B2B SMB marketing, strong brand skills preferred
Fintech or logistics industry knowledge preferred

Why DAT?

DAT is an award winning employer of choice.

For starters, we have a hybrid work environment, but we also know what makes a great workplace. We have a time-tested and resolute set of operating values predicated on integrity, mutual respect, open communication, and executing with excellence. These values inform our strategic vision as much as any one of our products does. We've been an employer of choice in the Portland metropolitan area for four decades, and within one year of opening our Denver office, DAT was #26 on Built In Colorado's 100 Best Places to Work In Colorado.


Medical, Dental, Vision, Life, and AD&D insurance
Parental Leave
Up to 20 days of paid time off starting in year one
An additional 10 holidays of paid time off per calendar year
401k matching (immediately vested)
Employee Stock Purchase Plan
Short- and Long-term disability sick leave
Flexible Spending Accounts
Health Savings Accounts
Employee Assistance Program
Additional programs - Employee Referral, Internal Recognition, and Wellness
Free TriMet transit pass (Beaverton Office)
Competitive salary and benefits package
Work on impactful projects in a cutting-edge environment
Collaborative and supportive team culture
Opportunity to make a real difference in the trucking industry
Employee Resource Groups

For Washington-based candidates, in compliance with the Washington State Pay Transparency Law, the salary range for this role is $154,000 - $208,000. DAT considers factors such as scope and responsibilities of the position, candidate's work experience, education and training, core skills, internal equity, and market and business elements when extending an offer.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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DAT embraces the value of a diverse workforce, and believes it is a core strength of our company that we encourage those values in every DAT employee, at every level of our organization, regardless of tenure or rank. We provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

About the Company

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DAT Solutions, LLC