Brand Marketing (Branding), Distribution Channel, Follow Through, Metrics, National Sales, Organizational Skills, Performance Analysis, Relationship Management, Retail, Revenue Growth, Sales, Sales Management, Willing to Travel
LOCATION
Albany, NY
POSTED
30+ days ago
An established specialty wine importer is seeking a National Sales Manager to lead sales across the Northeast region. This is a hands?on, market?driven role focused on managing distributor relationships, executing thoughtful brand building, and growing revenue across a proven portfolio with deep market penetration.
This position replaces a long?tenured, highly successful salesperson and is not a turnaround or rebuild. The territory is established, relationships are real, and success comes from disciplined execution, planning, and follow?through. Territory Coverage
New York
Massachusetts
Rhode Island
Maine
Vermont
New Jersey
Parts of Pennsylvania
Candidates must live within the Northeast region. Role Responsibilities
Manage and grow distributor relationships throughout the territory
Spend significant time in market conducting ride?withs, sales meetings, and key account visits
Work directly with distributors and select direct?to?retail (DTR) accounts
Drive revenue across a large, diverse portfolio while maintaining clear focus on core brands
Plan territory activity in advance and execute consistently
Build brands thoughtfully over time rather than chasing short?term placements
Represent producers professionally and knowledgeably in the market
Track performance with a simple, clear metric: sales productivity in dollars
Performance Expectations
Long?term annual sales target of $1,000,000+
Monthly run rate of approximately $83,000
Approximately 9?month ramp?up period
Core brands should represent 60%+ of total revenue
Growth is expected over time, not immediately
Travel Requirements
Approximately 100120 days per year on the road
Primarily car?based travel (not a fly?in / fly?out role)
Overnight travel is a regular part of the job
Ideal Candidate Profile
35 years of supplier or importer sales experience
710 years total experience in the wine trade
Background with small to mid?sized specialty importers preferred
Strong organizational and planning skills
High energy, curiosity, and self?motivation
Comfortable working autonomously with accountability
Enjoys long?term brand development and disciplined execution
Low?energy, high?maintenance profiles are not a fit