Group Director Marketing Effectiveness & Intelligence | Careers | VML
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VML Home Careers Group Director Marketing Effectiveness & Intelligence All Careers Group Director Marketing Effectiveness & Intelligence Brand VML Capability Marketing Effectiveness & Intelligence Location Costa Mesa CA United States Requisition ID 14503
Who We Are
VML part of WPP is a leading creative company that combines brand experience customer experience and commerce creating connected brands to drive growth. VML is celebrated for its innovative and human first award-winning work for blue chip client partners including AstraZeneca Colgate-Palmolive Dell Ford Microsoft Nestlé The Coca-Cola Company and Wendys. The agency is recognized by the Forrester Wave Reports as a Leader among Marketing Creative and Content Service Providers Commerce Services Global Digital Experience Services Global Marketing Services and most recently Marketing Measurement & Optimization. In addition VMLs specialist health network VML Health is one of the worlds largest and most awarded health agencies. VMLs global network is powered by 26000 talented people across 55 markets with principal offices in Kansas City New York Detroit London São Paulo Shanghai Singapore and Sydney.
About WPP
WPP is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company -powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visitWPP.com.
Who we are looking for
We are seeking an exceptional and highly strategic Group Director Marketing Effectiveness & Intelligence to lead our efforts in optimizing marketing performance and driving data-driven decision-making. This pivotal role will be deeply embedded within our client teams acting as a trusted advisor and strategic partner to unlock the full potential of our marketing investments. The ideal candidate is a proactive self-starter with insatiable curiosity comfortable navigating complex cross-functional environments and possesses an extraordinary talent for transforming intricate data and insights into compelling narratives for C-Suite executives. You will be instrumental in shaping our marketing strategy by ensuring all efforts are measurable optimized and aligned with overarching business goals.
What Youll Do
Strategic Partnership & Client Embedding
Serve as the primary strategic partner for assigned client teams fully embedded within their operations to intimately understand their business objectives challenges and marketing strategies from the ground up.
Proactively identify opportunities for marketing optimization efficiency gains and incremental growth through rigorous data analysis and strategic insights.
Foster strong relationships with marketing leaders and other key stakeholders within the client team building trust and influencing strategic direction.
Marketing Performance Analysis & Measurement
Evangelize and implement measurement hierarchy frameworks KPIs and attribution models to assess the effectiveness and ROI of all marketing activities across various channels e.g. digital traditional content brand.
Utilize advanced analytical techniques and tools to deeply analyze marketing performance data identifying trends correlations causal relationships and future opportunities.
Oversee the generation of regular performance reports dashboards and ad-hoc analyses ensuring accuracy relevance and actionability for all levels of stakeholders.
Insights Generation & Narrative Development
Translate complex data sets and analytical findings into clear concise and compelling strategic insights that drive actionable recommendations.
Expertly craft and deliver data and insights narratives to C-Suite executives and senior leadership simplifying complexity and demonstrating tangible business impact to influence critical strategic decisions budget allocations and long-term strategy.
Develop visually impactful presentations and storytelling techniques that resonate with diverse audiences from technical teams to executive boards.
Cross-Functional Collaboration & Leadership
Confidently collaborate and influence across diverse cross-functional teams including Marketing Sales Product Finance and Data Science fostering a culture of data-driven decision-making and shared accountability.
Champion the use of marketing effectiveness insights to inform budget allocation campaign optimization audience targeting and overall marketing strategy.
Potentially mentor and guide junior team members within the ME&I department fostering a culture of continuous learning analytical excellence and professional growth.
Innovation & Continuous Improvement
Stay abreast of industry best practices emerging technologies and advancements in marketing analytics measurement and effectiveness methodologies e.g. AIML applications in marketing.
Lead initiatives to improve data quality infrastructure and analytical processes ensuring scalability and reliability.
What youll need
Bachelors degree in Marketing Business Statistics Economics Data Science or a related quantitative field. Masters degree MBA MS preferred.
10 years of progressive experience in marketing analytics marketing effectiveness business intelligence or a similar data-intensive role with at least 3-5 years in a leadership or group director capacity.
Demonstrated experience in developing and implementing comprehensive marketing measurement frameworks including multi-touch attribution modeling ROI analysis MMM Marketing Mix Modeling and LTV Customer Lifetime Value calculations.
Proven ability to operate as a highly effective self-starter taking initiative proactively identifying problems and driving projects independently from conception to completion with minimal oversight.
Exceptional analytical and problem-solving skills with a strong ability to interpret complex data identify key insights and formulate actionable strategic recommendations.
A high degree of curiosity a natural inclination to ask why and a passion for uncovering deep insights that drive significant business growth and innovation.
Proficiency with advanced analytics tools and platforms e.g. SQL PythonR for statistical analysis Google Analytics 4 Adobe Analytics marketing automation platforms CRM data like Salesforce CDP experience.
Expertise in data visualization tools e.g. Tableau Power BI Looker Studio for creating impactful executive-level dashboards and reports.
Superior communication presentation and storytelling skills with a proven track record of successfully influencing engaging and gaining buy-in from C-Suite and senior executive stakeholders.
Strong understanding of various marketing channels digital social offline email content their respective strategies and measurement challenges.
Desired Skills & Attributes
Experience in a client-facing or internal consultancy role demonstrating exceptional stakeholder management negotiation and advisory skills.
Deep understanding of statistical modeling machine learning concepts and their practical application to solve complex marketing challenges.
Ability to thrive in a fast-paced dynamic and often ambiguous environment adapting quickly to changing priorities and new challenges.
A truly collaborative spirit with a strong ability to build trust foster positive relationships and work effectively across diverse functional teams and levels of the organization.
Strategic thinker with the innate ability to connect granular detailed analysis to broader business objectives and organizational goals.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors including location business needs level of responsibility experience and qualifications. We offer a competitive benefits package click WPP Benefits for more details.
_100000-230000 USD
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office an average of four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
WPP VML is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency NYSE WPP. For more information please visit www.vml.com and follow along onInstagram LinkedIn and X.
When you click Submit Application this will send any information you add below to VML. Before you do this we think its a good idea to read through ourRecruitment Privacy Policy. California residents should read ourCalifornia Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us and how to update the information you have provided us with or how to remove it.
When you click Submit Application this will send any information you add below to VML. Before you do this we think its a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us and how to update the information you have provided us with or how to remove it.
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