The Digital Producer leads the shift from broadcast to multi-platform newsrooms by providing daily guidance, training, and creating/editing content beyond on-air production.
They develop and execute content strategies, utilize social media platforms to enhance brand recognition, and drive viewership.
Responsibilities include reviewing and editing content for accuracy and style, researching stories, pitching local and trending topics, shooting and editing digital content, and producing multi-platform reports.
The role involves building digital campaigns, writing for web, and engaging audiences through social media.
Requirements include a journalism degree, newsroom experience, proficiency in AP style, Adobe tools, basic HTML, and a collaborative attitude. Responding positively to feedback and fostering a positive work environment are essential.