CPG Sales Director, Kehi & UNFI

The Director of Distributor is a senior leader responsible for driving sales and distribution growth through KeHE and UNFI channels.

• They develop and execute distributor sales strategies aligned with overall commercial goals to increase volume, share, and distribution across key products.
• They manage distributor relationships, oversee operational planning, forecasting, and ensure flawless execution of promotions and product launches.
• Utilize data analytics and forecasting tools to track performance, identify opportunities, and inform strategic decisions.
• Collaborate across Sales, Marketing, Supply Chain, and Finance to align distributor plans with broader priorities.
• Lead and develop distributor account teams, fostering a high-performance culture.
  Qualifications include 8-12+ years in CPG sales/distributor management, strong analytical skills, relationship-building ability, and proficiency with data tools. Willingness to travel 40-50% is required. Preferred experience includes driving growth in grocery or multi-category CPG environments and existing relationships with key distributors.