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Average Salaries for

This estimated salary is an approximation based on compensation data points gathered from similar job postings or existing salaries for the same or similar job title within the same market. Average salary insights are based on aggregate data and are not specific to any individual job posting.

Market Research Analyst

National
$91,000

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Market Research Analyst

Market research analysts study a particular industry very closely to assess the potential for sales in that area. They typically focus on a particular type of product or service to provide in-depth insights in their area of expertise.

A typical day for a market research analyst may include:

  • Examining marketing and sales trends in a particular industry
  • Evaluating the results of various sales strategies and current marketing campaigns
  • Developing and conducting customer surveys, online polls, and other methods of gathering consumer data
  • Working with statistical software to thoroughly analyze the available data pertaining to a particular product or service.

Average Salaries for

This estimated salary is an approximation based on compensation data points gathered from similar job postings or existing salaries for the same or similar job title within the same market. Average salary insights are based on aggregate data and are not specific to any individual job posting.

Market Research Analyst

National
$91,000

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Top Pay by Location

These cities have the highest paying median for Market Research Analyst
New York, NY
$107,000
Washington, DC
$106,500
Houston, TX
$100,500
Boston, MA
$99,500
Los Angeles, CA
$98,000
Philadelphia, PA
$97,000
Dallas, TX
$95,500
Chicago, IL
$94,000
Salary information is calculated from job seeker profiles and job postings. Both hourly and yearly wages could be reported.

A typical day for a market research analyst may include:

  • Examining marketing and sales trends in a particular industry
  • Evaluating the results of various sales strategies and current marketing campaigns
  • Developing and conducting customer surveys, online polls, and other methods of gathering consumer data
  • Working with statistical software to thoroughly analyze the available data pertaining to a particular product or service.

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You may also want to consider these jobs, which have similar requirements such as skills, education, and experience.

Insider Tips

A Market Research Analyst is typically paid an average salary of around $91,000 annually. Those who work in upper management have the highest salaries, followed by market research analysts in finance, insurance, and manufacturing. Those in management, scientific, and technical consulting services have the lowest average salaries.