The State Media Company
More Than a Century of Journalism:
The State newspaper was founded on February 18, 1891, by the Gonzales brothers (N.G., Ambrose and William). The name and the state tree, the Palmetto, which accompanies the name, symbolized the brothers’ commitment to the state of South Carolina. Sons of an aristocratic planter’s daughter and a Cuban revolutionary who also was a Confederate colonel, the Gonzales brothers wanted to create a powerful voice and led the newspaper to become the largest and most influential in the state.
The newspaper was family-owned until 1986, when it was purchased by Knight Ridder. It was bought by The McClatchy Company in 2006.
The State newspaper has an average daily circulation of 96,759 and an average Sunday circulation of 122,539. We are a statewide capital city newspaper (Columbia is the state capital of South Carolina) and the largest newspaper in the state.
Personal: Medical (including prescriptions), dental and vision insurance for employees and dependents; Employee Assistance (mental health and financial counseling) Program for employees and dependents; life insurance for employees and dependents; supplemental life insurance. Short-term and long-term disability. The State offers sick and vacation leave and paid holidays. Flexible spending accounts for health care and dependent care; 401(k) savings plan. Other benefits include reduce price on newspaper subscription and classified ads, free parking, fully-equipped Wellness Center.
Sara Johnson Bordon, President & Publisher, Mark E. Lett, VP & Executive Editor, Ann P. Smith, VP/Finance, Diane Frea, VP/Human Resources, Bernie Heller VP/Advertising, William King Operations Director
The McClatchy Company, our parent company, owns four other newspapers in South Carolina markets: Rock Hill, Myrtle Beach, Beaufort and Hilton Head. McClatchy also owns the Charlotte Observer and Raleigh News & Observer in North Carolina, as well as newspapers across the country from Anchorage to Miami. McClatchy newspapers account for one-fourth the circulation of all daily newspapers in the state. On Sunday, McClatchy newspapers account for 31% of Sunday newspaper circulation.
TheState.com, South Carolina's Homepage ™ , averages 1.3 million monthly unique visitors and 11.4 million page views per month. We are CareerBuilder.com, Cars.com, Apts.com and HomeFinder.com affiliates.
The State also powers GoGamecocks.com, an online website devoted to University of South Carolina sports. Some of the features include a daily after-practice report during football season, real-time scores and results, a player and team stats database, press conference audio and video, and a heavy focus on recruiting. A free membership website, more than 40,000 adults have registered for content access, and GoGamecocks.com is the most viewed news section of TheState.com, second only to our home page.
The State also publishes specialty magazines: Go Gamecocks The Magazine quarterly; and Carolina Bride twice a year. Total Market Coverage allows advertisers full market penetration, and we also have Target Market capabilities.
Three-fourths of adults in our core market read The State in print or online over the course of a week, and two thirds of 18-34 year olds. The Media Audit, which measures only web site visitors from the immediate market area and is an arm of 35-year-old market research firm International Demographics, Inc., recently reported that TheState.com is one of just 10 daily newspapers with an 80% audience reach (print and online) over the course of a month.