We've been helping people meet their financial goals for more than 135 years.
The Prudential Friendly Society was founded by insurance agent John Fairfield Dryden in a basement office in downtown Newark, N.J., in 1875. It was the first company in the U.S. to make life insurance available to the working class. The company sold Industrial Insurance, which provided funeral and burial expenses for low-income families, with some weekly premiums as low as three cents.
Four years later, Prudential's sales extended beyond New Jersey, into New York City and Philadelphia, and the company's customer base expanded to the newly emerging middle class. With growing sales, assets reached $1 million, and in 1885, the one-millionth policy was sold to John Dryden. Renamed "The Prudential Insurance Company of America," Prudential later adopted The Rock of Gibraltar as its company symbol, reflecting the strength and security it offered to customers.
A lot has changed since 1875, but not our commitment to helping people achieve financial security and peace of mind. For more than 135 years we have demonstrated that we know what it means to keep the promises and commitments we make.
We have built our company on our proud heritage of life insurance and asset management expertise. Today, we offer individuals and institutions in the United States, Asia, Europe, and Latin America a wide array of financial products and services, including life insurance, annuities, mutual funds, investment management, and retirement related services.
For the fifth consecutive year, The Prudential Insurance Company of America has conducted research among a representative cross section of benefits plan sponsors and plan participants across the U.S. Also, as in our 2009 study, we include the views of employee benefits brokers and consultants. This year’s study addressed many of the emerging issues and trends impacting the workplace benefits industry—both today as well as over the next five years, including:
- The effect of recent economic conditions and health care reform on plan sponsors, plan participants, and employee benefits brokers/consultants
- Ways employers plan to manage benefits costs while maintaining a competitive benefits package
- The effectiveness of benefits education, communication, and enrollment efforts
- Voluntary benefits communication and enrollment strategies
- Needs of various employee demographic segments, such as women, employees age 50 and over, and non-English speaking employees
Five Key Themes Emerged from This Research
- The Rise of the Employee Driven Benefits Model
- Worker Productivity as the Next Frontier in Benefits Cost Management
- Redefining Benefits Enrollment to Help Workers Make Better Choices
- Addressing the Benefits Needs of an Increasingly Diverse Workforce
- The Realities of Getting Ready for a Secure Retirement.
To help our customers achieve financial prosperity and peace of mind.
To distinguish Prudential as an admired multinational financial services leader, trusted partner, and provider of innovative solutions for growing and protecting wealth.
How we conduct our business is just as important as what we do. Our core values are the principles that guide us daily in helping our customers achieve financial prosperity and peace of mind. At all times, we strive to distinguish Prudential as an admired multinational financial services leader and trusted brand that is differentiated by top talent and innovative solutions for all stages of life.
Worthy of Trust: We keep our promises and are committed to doing business the right way.
Customer Focused: We provide quality products and services that meet our customers' needs.
Respect for Each Other: We are inclusive and collaborative, and individuals with diverse backgrounds and talents can contribute and grow.
- Winning: We are passionate about becoming the unrivaled industry leader by achieving superior results for our customers, shareholders, and communities.