Russell Cellular, Inc. is an exclusive Verizon Authorized Retailer specializing in wireless communication services. Established in December of 1993, as a home based business, owner Jeff Russell began as a lone sales representative selling Alltel Wireless from the trunk of his old Dodge Omni. Formerly a turkey farmer, Jeff was intimidated by big business and large towns. His fear of cold calling caused him to develop a strong referral program with the farmers and small business owners that were his first customers.
Jeff developed his sales technique and soon hired a few outside sales representatives, all of them selling from the trunks of their cars. By the end of 1994, a customer base had been established and two retail locations were opened. Kym, Jeff’s wife and partner, began managing the home based office allowing Jeff to focus on sales, marketing and finances.
The Corporate Office was moved out of the Russell’s home into a new Springfield, Missouri location and three new rural offices were added. Russell Cellular was recognized as Alltel’s top selling agent. Additional administration staff was hired and a sales manager was brought in to focus on the rapidly growing sales force. Sales continued to soar, and Jeff Russell was awarded the 1998 Small Business Association Young Entrepreneur of the Year award for the Kansas City District. Russell Cellular continued into 2002 with their first acquisition of a long standing competitor in Springfield, Missouri. Several new locations were added as Russell Cellular expanded into new markets.
Russell Cellular’s mission is to be the most successful and respected agent in the markets we serve. Our success will not be a matter of chance, but of commitment to the core values that define us. We are dedicated to being the model of integrity and excellence in our industry. We build credibility through relationships and reputation that distinguish us from the competition. We continually strive to be valued by our carriers, admired by our competitors, preferred by our customers and respected by our communities.
It is the goal of Russell Cellular to help bring awareness to the Community and to help build healthier lives, free of cardiovascular diseases and stroke. To achieve this goal we will: Raise funds for research, Educate the public, Fight for strong health policies & Support Local American Heart Chapters.
We want people to experience more to life’s precious moments. It’s why we’ve made better heart and brain health our mission. And until there’s a world free of heart disease and stroke, we’ll be here, working to make a healthier, longer life possible for everyone.