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In 1988, Christy Cottrell saw that businesses were operating in silos, completely disconnected from their competitors and their customers. They were blind to what was happening in the market and unable to make informed decisions about their products, pricing, and marketing strategies.
Cottrell, who had a background in grocery retail, founded RetailData to fill this need. The company originally focused on providing retailers with accurate and up-to-date pricing information, quickly becoming a leader in the retail intelligence industry.
Today, RetailData is a leading provider of observational intelligence and auditing solutions for businesses of all sizes and industries. The company has a team of experienced professionals who are experts in collecting and analyzing data. RetailData helps businesses make better decisions by providing them with accurate and timely data on their competitors, pricing, and products.