We are in the business of helping small and medium-sized businesses (SMBs) be found by consumers. How we do that continues to advance with technology. Our global resources help give local business a competitive edge in finding customers in a fast changing world.
Our core purpose has always been to help SMBs be found by consumers looking for specific products and services in their locality.
Our origins lie in our iconic printed directory products. We then began to build out new products and services, such as directory assistance, through utilizing other channels and new technology.
We have now developed a full range of digital media, which started with the introduction of digital directories, available to consumers through desktop, smartphone and other devices.
We offer businesses high quality marketing solutions underpinned by leading edge technology.
Fundamental to SMBs is their online presence and we offer them websites that are eye-catching, simple to use and designed to work effectively within internet search engines.
A growing and significant amount of local search is now on a mobile phone. In fact, a US study reveals that almost half of local searches are made that way*, however many SMEs’ websites are not optimized for viewing on a mobile device. Our websites are though, making it easier for consumers to find key information on the products and services they are looking for.
Our other digital solutions include search engine marketing and display advertising campaigns, both of which help bring consumers to our SME customers’ websites. To maximize the potential of our search marketing product we have established partner relationships with, for example, Google, where we are a Google AdWords Premier SME partner, or equivalent, in all of our key markets. Our partner websites for display advertising campaigns include eBay, YouTube, AOL and Facebook.