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American Family Insurance

Private Insurance

For more than 80 years, American Family Insurance has given its customers peace of mind by making their insurance experience easy and convenient. Our caring agents strive hard to meet customers' unique needs by offering just the right mix of American Family's auto, home, life*, umbrella, business, health, and farm & ranch insurance, as well as retirement* products. Located throughout our 19 operating states, American Family's independent contractor agents serve as local, expert and trusted advisors to our customers. They get to know you like family.

Vision, Mission and Values

Our Vision

To be the most trusted and valued customer-driven insurance company.

The American Family Enterprise is a family of companies dedicated to delivering unparalleled service and exceptional protection to our customers.

Our Mission

Inspire, protect and restore dreams.

Our Values

Our commitment to you is to be innovative, caring, agile, trustworthy, transparent and passionate.

Contact Us

American Family Insurance
6000 American Parkway,
Madison, WI 53783