Web Writer

Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.

Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.

Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.

Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.

Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.

Present drafts and ideas to clients.

Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.

Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.

Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.

Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.

Conduct research and interviews to determine which of a product's selling features should be promoted.

Vary language and tone of messages based on product and medium.