Director of Advertising (Management)
Resumes of Director of Advertising (Management)
Writing an effective Director of Advertising (Management) resume is an essential part of your job search. Make sure you include a summary of your experience and goals, plus, list relevant work experience, certifications and computer programs you know. Also, highlight your skills, such as: being a good communicator, managing projects and more.
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Responsibilities
Typical Director Of Advertising (Management) responsibilities to be added to your resume.
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Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
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Prepare and negotiate advertising and sales contracts.
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Gather and organize information to plan advertising campaigns.
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Direct and coordinate product research and development.
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Contact organizations to explain services and facilities offered.
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Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
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Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
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Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
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Assist with annual budget development.
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Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
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Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
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Represent company at trade association meetings to promote products.
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Prepare budgets and submit estimates for program costs as part of campaign plan development.
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Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
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Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
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Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
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Manage sales team including setting goals, providing incentives, and evaluating employee performance.
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Coordinate with the media to disseminate advertising.
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Confer with clients to provide marketing or technical advice.
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Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
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Plan and execute advertising policies and strategies for organizations.
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Train and direct workers engaged in developing and producing advertisements.
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Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
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Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
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