Communications Manager (Management)

Observe and report on social, economic, and political trends that might affect employers.

Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.

Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.

Develop, implement, and maintain crisis communication plans.

Confer with labor relations managers to develop internal communications that keep employees informed of company activities.

Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.

Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.

Design and edit promotional publications, such as brochures.

Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.

Respond to requests for information about employers' activities or status.

Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.

Manage communications budgets.

Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.

Formulate policies and procedures related to public information programs, working with public relations executives.

Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.

Evaluate advertising and promotion programs for compatibility with public relations efforts.

Maintain company archives.

Assign, supervise, and review the activities of public relations staff.