Director of Strategy

This role provides strategic vision and advice to the president. And steps in as the acting president when the president is not in office. Must have enough accounting and finance knowledge to give input on the overall condition of the market and the feasibility of the company’s plans. Ability to negotiate contracts and agreements. Develop and implement management strategies and processes. Must have impeccable communication skills. Ability to prioritize without supervision and delegate tasks effectively. Create a performance-based culture and track all KPIs of all departments. Step in and provide insight to solve roadblocks and keep the company on track to meet its annual targets.

Responsible for the company’s advertising and promotional efforts to drive brand awareness and resulting sales. Development, execution, and measurement of marketing plans and various campaigns through a wide range of advertising and promotional mediums. Critical functions include review, direction, supervision, and reporting of all marketing departments efforts. Communicate marketing plans and respective efforts to internal teams and appropriate external partners. As the primary brand steward, you will be charged with building brand awareness to capitalize on maximum profits and market share.

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Maintain relationships with current target account’s leadership and decision-makers. Leverage the knowledge of the pre-sales team, marketing department, and other departments to initiate cold calls and marketing activities to engage new clients. Follow-up on leads generated by others and work to up-sell existing clients. Develop presentations to potential clients and follow-up to turn them into clients. Provide input and marketing campaigns and marketing material as well as marketing strategies. Keep an eye on the competition and develop a strong understanding of the company’s offered products and services.

Manage product lifecycle from inception to product launch. Identify and select potential products. Create the vision and overarching strategy for product development. Communicate product strategy and development to all stakeholders. Establish and conduct market research and competitive landscape analysis. Generate product requirements including specifications, production timelines, launch roadmap and pricing. Create and execute effective, comprehensive marketing strategies.

Reports to the CEO and is a decision-maker for all operational processes. Proven experience as a director of operations or similar is required. Plans and forecasts the budget, hiring, and training needs of all employees under the operations department. Reviews the performance of senior employees like managers etc. and counsels them to help improve their performance. Implement a long-term strategy to ensure we are well stocked for all occasions while ensuring minimum inventory cost. Manage the approved budget, and work on system and process improvements to achieve greater profitability, reliability, and customer service. Negotiate key contracts and manage 3rd party vendors. Provide high-level leadership to the teams looking after facility management and all administrative tasks.

Serve as chief executive and apply innovative leadership and management skills to establish and achieve corporate goals and strategies. Requires oversight of finances, operations, personnel, and all other aspects of company. May require accountability to shareholders and board members.

Analyze and coordinate the schedule, timeline, procurement, staffing, and budget of a product or service on a per project basis. Lead and guide the work of technical staff. May serve as a point of contact for the client or customer.

Helps to plan, implement, and maintain multiple initiatives. This role does not directly lead any project team rather it helps coordinate efforts of different projects. Work with teams and project managers to estimate budgets, set scope, define deliverables and timing for new projects. Manage all project teams for the highest productivity and improvise based on business needs. Predict, minimize, and mitigate any risks. Take daily updates of the projects to track the progress of each project. Work with a wide range of individuals, perform performance evaluation, apply change management principles and work on cross-project initiatives.