Chief Marketing Officer (CMO)

Responsible for overseeing company and brand. Provides all or some services to customers. Establishes a budget and monitors operations. Maximizes revenue and strategies for a successful long-term business.

Serve as chief executive and apply innovative leadership and management skills to establish and achieve corporate goals and strategies. Requires oversight of finances, operations, personnel, and all other aspects of company. May require accountability to shareholders and board members.

This role provides strategic vision and advice to the president. And steps in as the acting president when the president is not in office. Must have enough accounting and finance knowledge to give input on the overall condition of the market and the feasibility of the company’s plans. Ability to negotiate contracts and agreements. Develop and implement management strategies and processes. Must have impeccable communication skills. Ability to prioritize without supervision and delegate tasks effectively. Create a performance-based culture and track all KPIs of all departments. Step in and provide insight to solve roadblocks and keep the company on track to meet its annual targets.

Interact with customers to provide basic or scripted information in response to routine inquiries about products and services. May handle and resolve general complaints. Excludes individuals whose duties are primarily installation, sales, repair, and technical support.

Responsible for the company’s advertising and promotional efforts to drive brand awareness and resulting sales. Development, execution, and measurement of marketing plans and various campaigns through a wide range of advertising and promotional mediums. Critical functions include review, direction, supervision, and reporting of all marketing departments efforts. Communicate marketing plans and respective efforts to internal teams and appropriate external partners. As the primary brand steward, you will be charged with building brand awareness to capitalize on maximum profits and market share.

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.