Alliance Manager

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Maintain relationships with current target account’s leadership and decision-makers. Leverage the knowledge of the pre-sales team, marketing department, and other departments to initiate cold calls and marketing activities to engage new clients. Follow-up on leads generated by others and work to up-sell existing clients. Develop presentations to potential clients and follow-up to turn them into clients. Provide input and marketing campaigns and marketing material as well as marketing strategies. Keep an eye on the competition and develop a strong understanding of the company’s offered products and services.

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Interact with customers, business executives, and stakeholders while managing and preparing sales reports. Responsible for identifying new business opportunities and assisting customers with their needs.

Manage product lifecycle from inception to product launch. Identify and select potential products. Create the vision and overarching strategy for product development. Communicate product strategy and development to all stakeholders. Establish and conduct market research and competitive landscape analysis. Generate product requirements including specifications, production timelines, launch roadmap and pricing. Create and execute effective, comprehensive marketing strategies.

Analyze and coordinate the schedule, timeline, procurement, staffing, and budget of a product or service on a per project basis. Lead and guide the work of technical staff. May serve as a point of contact for the client or customer.

Communicate directly with existing and potential clients to understand their needs and make product or service recommendations. May need to make cold calls, assist in setting sales goals and strategies, handle complaints, and conduct negotiations.

This role provides strategic vision and advice to the president. And steps in as the acting president when the president is not in office. Must have enough accounting and finance knowledge to give input on the overall condition of the market and the feasibility of the company’s plans. Ability to negotiate contracts and agreements. Develop and implement management strategies and processes. Must have impeccable communication skills. Ability to prioritize without supervision and delegate tasks effectively. Create a performance-based culture and track all KPIs of all departments. Step in and provide insight to solve roadblocks and keep the company on track to meet its annual targets.