Debra Auerbach | March 29, 2016
Today's consumers have come to expect a certain type of experience when making an online transaction. Online merchants have stepped up their game when it comes to communication to provide a more transparent marketplace from which consumers can purchase products and services.
For example, if someone buys an item from virtually any retailer – from Amazon to Etsy – they'll get a notification when the product has been shipped and can track it along its journey. If they order a pizza from Dominos, they can follow it as it's being made and when it's out for delivery. If they request an Uber, they'll receive driver and vehicle details and can track its arrival on a map.
Yet, when it comes to the online job search, the experience can be drastically different.
When job seekers apply to jobs online, oftentimes their application materials fall into a "black hole," with no indication of whether or not they've been viewed or are of interest to the employer. In fact, a 2015 CareerBuilder study found that more than half of employers (52 percent) respond to less than half of the candidates who apply to their jobs. The most job seekers will usually get is an autoreply from the company notifying them their application has been received.
Turning radio silence into real-time updates
Recognizing how frustrating it can be to receive no real communication about the status of their application materials, CareerBuilder created two features – Application View Notification and Resume View Notification – to give job seekers registered on CareerBuilder.com more transparency into the job-search process.
With Application View Notification, job seekers can check application views by logging on to their account and viewing their Competition Report. Job seekers will also receive an email whenever an employer views their application, so they know in real-time when companies are taking notice of their materials.
With Resume View Notification, when job seekers navigate to their homepage they can see the number of times their resumes have been viewed, the frequency in which their resumes have come up in company searches, and the amount of jobs they've applied to and saved. By clicking on the "Resume Views" button, they can see which specific companies have opened their resumes.
Once their resumes have been viewed, job seekers will begin receiving weekly emails that show the amount of times their resumes have been opened throughout the past week.
So, while job seekers may not (yet, at least) be able to track their resume in as much detail as they can track their Uber driver, CareerBuilder's Application and Resume View Notification functions do take some of the guesswork out of the job search – and make job seekers feel like real progress is being made.
Does your resume need some work? Check out "5 traits of a resume that will get you hired."