CANTON, MA and CHICAGO, IL (September 28, 2011) – National Coffee Day is Thursday, September 29, and according to a new survey commissioned jointly by Dunkin’ Donuts and CareerBuilder®, scientists/lab technicians are the professions that need coffee the most, followed by marketing/public relations and education administrators. The survey results also show that coffee plays a major role in helping professionals perk up at work, as 34 percent need coffee to get through their workday, and 46 percent of those who drink coffee claim they are less productive without a cup of Joe.
For the second year in a row, Dunkin' Donuts, the national leading quick service retailer of hot brewed/flavored and iced coffee, according to The NPD Group/CREST® for the twelve months ending in June 2011, and CareerBuilder, the global leader in human capital solutions, partnered to determine the latest coffee consumption trends brewing in the U.S. workplace. The survey was conducted from August 16 to September 8, 2011, and included more than 4,700 workers nationwide.
According to the results, the professions with the highest proportions of workers stating they are less productive without coffee vary widely. Those who need coffee to get through the workday the most are:
1. Scientist/Lab Technician
2. Marketing/Public Relations Professional
3. Education Administrator
5. Healthcare Administrator
7. Food Preparer
9. Social Worker
10. Financial Professional
11. Personal Caretaker
12. Human Resources Benefits Coordinator
14. Government Professional
15. Skilled Tradesperson (plumber, carpenter, etc)
CareerBuilder and Dunkin’ Donuts also determined how various professionals prefer to drink their cup of coffee. According to the survey results:
· Professionals most likely to take their coffee black are hotel workers and attorneys/judges
· Professionals most likely to take their coffee with cream and sugar are human resources professionals and personal caretakers
· Professionals most likely to add flavor to their coffee include editors/writers, government professionals and teachers
The survey also shows other ways that coffee fits into people’s “daily grind” in the workplace. For example:
· Make it a double: Sixty-one percent (61%) of workers who drink coffee actually drink two cups or more each workday. Twenty-eight percent drink three cups or more.
· The Northeast needs coffee to perk up. Nearly half (46 percent) of workers claim they are less productive if they don’t drink coffee. Geographically, workers in the Northeast stated they are the most dependent on coffee, with 49 percent of people claiming they are less productive without coffee, compared to the West at 47 percent, and Midwest and South at 45 percent.
· Is coffee a boon to younger workers’ careers? Thirty-six percent (36%) of American workers aged 18 to 24 claimed that coffee has helped their career by providing an opportunity to network with other co-workers.
According to John Costello, Chief Global Marketing and Innovation Officer at Dunkin’ Brands, “National Coffee Day is the perfect time to celebrate coffee’s unique place as a staple in our daily lives. As these survey results show, coffee continues to play an increasingly important role in the workplace, helping to jumpstart people across all professions in the morning and keep them going throughout their busy workday,” he said.
“It’s interesting to see how coffee not only brings additional energy to the workday, but also provides opportunities to strike up conversations and build relationships,” said Rosemary Haefner, Vice President of Human Resources at CareerBuilder. “The study shows one-in-five workers use coffee as a means to socialize and network with co-workers.”
This survey was conducted online within the U.S. by Harris Interactive© on behalf of CareerBuilder.com among 4,721 U.S. workers (employed full-time; not self-employed; both government and non-government) ages 18 and over between August 16 and September 8, 2011 (percentages for some questions are based on a subset, based on their responses to certain questions). With a pure probability sample of 4,721 one could say with a 95 percent probability that the overall results have a sampling error of +/- 1.43 percentage points. Sampling error for data from sub-samples is higher and varies.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for five years running. The company has more than 9,700 restaurants in 31 countries worldwide. In 2010, Dunkin' Donuts' global system-wide sales were $6 billion. Based in Canton, Mass., Dunkin' Donuts is a subsidiary of Dunkin' Brands Group, Inc. (NASDAQ: DNKN). For more information, visit www.DunkinDonuts.com.
CareerBuilder is the global leader in human capital solutions, helping companies target and attract their most important asset - their people. Its online career site, CareerBuilder.com®, is the largest in the United States with more than 24 million unique visitors, 1 million jobs and 40 million resumes. CareerBuilder works with the world’s top employers, providing resources for everything from employment branding and data analysis to recruitment support. More than 9,000 websites, including 140 newspapers and broadband portals such as MSN and AOL, feature CareerBuilder’s proprietary job search technology on their career sites. Owned by Gannett Co., Inc. (NYSE:GCI), Tribune Company and The McClatchy Company (NYSE:MNI), CareerBuilder and its subsidiaries operate in the United States, Europe, Canada and Asia. For more information, visit www.careerbuilder.com.
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