Dunkin' Donuts, the #1 retailer in the hot regular/decaf plus flavored coffee and iced coffee categories according to the NPD Group/CREST, and CareerBuilder, the global leader in human capital solutions, partnered to determine the latest coffee consumption trends brewing in the workplace.
According to the results, the professions with the highest proportions of workers stating they are less productive without coffee vary widely. Those who need coffee the most are:
According to John Costello, Chief Global Customer and Marketing Officer at Dunkin’ Brands, the survey results are consistent with the brand’s own customer feedback and an understanding of coffee drinkers forged over the company’s 60-year heritage. “A large percentage of people start their day with a cup of coffee, and more than any other product, coffee has a unique place among hard-working people looking to make it through their increasingly busy and hectic workday,” Costello said.
"Today’s workforce is working longer hours and shouldering heavier workloads," said Richard Castellini, Chief Marketing Officer at CareerBuilder. "The survey shows having an extra energy boost in the morning and throughout the day may be helping productivity levels."
This survey was conducted online within the U.S. by Harris Interactive© on behalf of CareerBuilder among 3,661 U.S. workers (employed full-time; not self-employed; both government and non-government) ages 18 and over between August 17 and September 2, 2010 (percentages for some questions are based on a subset, based on their responses to certain questions). With a pure probability sample of 3,661 one could say with a 95 percent probability that the overall results have a sampling error of +/- 1.62 percentage points. Sampling error for data from sub-samples is higher and varies.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for four years running. The company has more than 9,000 restaurants in 31 countries worldwide. In 2009, Dunkin' Donuts' global system-wide sales were more than $5.6 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.
CareerBuilder is the global leader in human capital solutions, helping companies target and attract their most important asset - their people. Its online career site, CareerBuilder.com®, is the largest in the United States with more than 23 million unique visitors, 1 million jobs and 32 million resumes. CareerBuilder works with the world’s top employers, providing resources for everything from employment branding and data analysis to recruitment support. More than 9,000 websites, including 140 newspapers and broadband portals such as MSN and AOL, feature CareerBuilder’s proprietary job search technology on their career sites. Owned by Gannett Co., Inc. (NYSE:GCI), Tribune Company, The McClatchy Company (NYSE:MNI) and Microsoft Corp. (Nasdaq: MSFT), CareerBuilder and its subsidiaries operate in the United States, Europe, Canada and Asia. For more information, visit www.careerbuilder.com.
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